Google Analytics is no longer useful

Google Analytics was once the core tracking system of any website, but was always at risk of being blocked on the viewers side by third party software. This was helped by the new controversial cookie law which means EU websites have to actively ask visitors if they would LIKE to be tracked with cookies and would be breaking the law if they didn’t. This perhaps will lead onto supermarket loyalty cards being banned because they do pretty much the same thing… but I highly doubt it.

Anyway, with all this new attention on cookies, many standard anti-virus and internet security programs are blocking cookies on your behalf making you invisible to website owners, if you own a website, this is terrible news! AVG (my defence of choice) is one of those perpetrators, and so no website using Google Analytics or similar javascript based tracking can see me.

Does this mean I can no longer track my visitors?

Thankfully no, you can still track, but certain Google-specific features like goal conversion etc will no longer be effective. It will help to show general patterns but if you want numbers, it will quickly become useless.

So what are your options to track without cookies?

Server Stats

Most servers log every page called and links it to an IP address. Using software which collates this information you can start to build a pretty accurate journey through your site for each user. (Interestingly enough companies can also share this information with other ad servers rendering the EU cookie law a complete and utter waste of time!) Most hosting packages come with one or both of the following (Zako Media naturally offer a choice of both!):

AWstats - http://awstats.sourceforge.net/
(http://awstats NULL.sourceforge NULL.net/)
Webalizer - http://www.webalizer.org/ (http://www NULL.webalizer NULL.org/)

PHP/Coding stats

These are much more powerful, instead of asking the user’s browser to load a javascript cookie, they use your actual website to record who is doing what. They are a little less novice friendly because as well as installing the software, you need to add PHP code to the right pages. If using WordPress, it will go into your template’s footer file, flat html files will be more awkward. Again Zako Media offers a choice of both.

Open Web Analytics - http://www.openwebanalytics.com/
(http://www NULL.openwebanalytics NULL.com/)
Tracewatch - http://www.tracewatch.com/ (http://www NULL.tracewatch NULL.com/)  (http://www NULL.openwebanalytics NULL.com/)

The best thing of course is you can use more than one to compare how the different systems perform and which give you the most useful information about your visitors, clients and prospects.

Happy tracking without cookies!

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Free Website Terms and Conditions

Your website represents your business or company and as such can lead to you being sued or fined if things aren’t right. If your website is tracking visitors, recording email addresses, taking orders, forwarding leads, you need to explain to your visitors where their data is going and what to expect as part of the contract. If you give out information, and someone acting on that information is sued, they will pass the buck. If your website gets hacked and starts sending virus’ to people’s computers, you will get sued.

The only way around this is with Terms and Conditions, Disclaimers, Privacy Policies, Linking policies, Anti-spam Policies, Cookies policies…. the list is endless, and that’s just for a basic website!

Officially you should have these drawn up professionally; but that just costs more money.

At a pinch, there are plenty of free T&C templates circulating the web so shop around and find one(s) to suit you. Be aware that all documents are subject to the same copyright as any photograph or text so do not copy and paste anything for which you do not have permission!

One good place to find free templates is www.website-law.co.uk (http://www NULL.website-law NULL.co NULL.uk/)

For custom legal terms and conditions, speak to my friend Sue at http://www.lawhound.co.uk/ (http://www NULL.lawhound NULL.co NULL.uk/) or a friend’s recommendation at http://www.legalfutures.co.uk/ (http://www NULL.legalfutures NULL.co NULL.uk/)

Photograph courtesy of ifindkarma (http://www NULL.flickr NULL.com/photos/ifindkarma/)

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Snow on your website?

If you live in the northern hemisphere, it’s winter, cold and very nearly Christmas, Yuletide (and others). The days are short, and warnings of snow are being broadcast across the UK almost daily. If you want a very simple way of adding some festive snow to your website, I’ve found a simple script being distributed by Scott Schiller which has a nice simple install which makes adding snow to your website a piece of Christmas cake… or yule log… If you’re reading this in December 2011, you should see it’s effect on this very page. If not, then it’ll look a little dull and featureless.

To install snow on your website:

  1. Download this zip file: snowstorm
  2. Extract snowstorm.js and upload it to your web server (take note of any folders you add it to, it can go anywhere)
  3. Add this line between the <head> and </head> tags of your template or page(s):<script src=”js/snowstorm.js” type=”text/javascript”></script>
    (substitute ‘js/’ for the folder you uploaded to, or remove it if it is in the same folder as the page)

    If using WordPress, you might want to include the file in the template url :
    <script src=”<?php bloginfo(‘template_url’); ?>/js/snowstorm.js” type=”text/javascript”></script>

  4. Upload and check!
  5. If using wordpress cache extensions, be sure to flush the cache before testing as like me you’ll waste valuable minutes debugging it when it doesn’t work.

Upload snow storm file, point at it, and you’re done! Snow on your website.

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10 Reasons why you should have a business blog

Blogging isn’t new, most people have their own blogs and can see the benefits, but some people don’t, and I want to play a part in changing that. A good business blog isn’t about inane subjects like where your last holiday was spent or your new kittens (unless you’re in the holiday or animal rescue business) and if you are an expert in your chosen field, it doesn’t have to be difficult to come up with new ideas and topics.

Top 10 reasons for having a blog:

  1. SEO – The search engines LOVE blogs, more and more are appearing in the top results. Google in particular is now concentrating on newer content vs old and it’s time your static website started getting a piece of that action.
  2. Credibility - By releasing well worded articles, you can prove your expertise to the general public, you will build up a reputation of being knowledgable and passionate about your chosen subject and not just following an ‘it pays the bills’ mentality about your business.
  3. Free links – A good article is shared with others, the link gets emailed and posted on other’s blogs and comments, the back links help both click throughs and again aid the SEO.
  4. Up-to-the-minute – Almost all industries are undergoing change on a daily basis, by writing articles about these changes and how they affect your target market, you can keep people informed, especially if you’re the first to blog about it.
  5. Interaction – Blogs are usually linked by keywords, once a user has finished with one blog either by reading or irrelevancy, there is the option for them to see previous articles on the same subject, this gives more exposure, more chance of being seen and shared. Again the SEO benefits are amazing.
  6. Openness – Depending on the type of business and impression you want to give as a business, adding personal blogs can be a benefit. In many businesses, the USP is the individual involved. By being open and sharing shows you have nothing to hide and helps visitors build a rapport with you.
  7. I’m still here – The Internet is well over a decade old, it is full of closed business and obsolete sites. By updating a dated blog, you are showing Google and your visitors that you are still operating in full force.
  8. Special offers and Updates – Blogs are a great way to update clients without hitting them with constant unread newsletters. It enables them to see smaller changes within the company, new product launches and allows you to post special offers.
  9. Allows overpopulation – One of the first mistakes people tend to make with new websites is to write too much information. Some visitors want that information however and the blog is a brilliant repository. You can keep your main pages clean with good sales copy and write all the technical details and performance results in an article.
  10. Feedback. – A static website is relatively flat, it can act as a barrier between the visitor and the business. A blog opens the comments channel allowing visitors to play a part in the growth of your online presence. They also tend to be written in a more relaxed way helping your visitor to feel more relaxed and less defensive to sales copy.

“But I’ll run out of things to write about”

Ask for ideas, look at similar industry blogs, read your industry’s news, blog about what you see, put it into plain English.
Accountants – Tax saving tips, How the budget effects small businesses (dumbed down version), what does the expenses row mean?, why are politicians choosing to wait until the next election to stand down?
Estate Agents – What’s happening to the property market? What should first time buyers be looking out for? What can sellers do to increase their chances?
Graphic Designers – A good designer produces work which is beautiful to look at, show it! What thought processes go behind a good design? Give us case studies, explain why a blue blob with the letter ‘Y’ just cost your client £600.
Unemployed people – I’ve been talking to a young lady who’s making a small fortune by being unemployed, she’s written a book about job hunting blogged and vlogged about it and is really pushing her online profile.

The lists are endless but you get the idea.

Don’t have a blog? have I convinced you to give it a try? How about this for numbers: I don’t put much time into my own site, I spend too much time with other people’s, but every so often I post a new blog. When I do, my site traffic spikes up 50-100% within a few days before settling down at an overall 2% increase. One blog per week will double my overall site traffic every 35 weeks, one blog per day will almost double the traffic every month!!! If I stop, a decrease will start, but for now it just grows steadily.

How do you get it? You can install WordPress (http://www NULL.wordpress NULL.org) straight on to your website with custom or matching themes, (or we could do it for you) or you can use one of the hundreds of free blogging websites. WordPress (http://www NULL.wordpress NULL.com) again is by far the best in my personal opinion and very easy to set up and use. (I’m not on commission with WordPress, it’s just really good, in fact this blog is using wordpress)

Is there a benefit to having it installed or using the free option?

The free option is excellent but does have some advertising on for WordPress and links to other people’s blogs on similar subjects. Quality here is key, make sure your blog is better than the other related articles and yours will shine through. WordPress also benefits from high seo rankings so there is a good change of being seen.

The self-hosted version loses the ads and has no competition. It helps build the seo rankings for your whole site and allows you to use your domain name, although the seo benefits may not be instant, they will be longer standing.

If you haven’t got one, get one now and happy posting.

Richard Branson’s Blog (http://entrepreneur NULL.virgin NULL.com/)
Stephen Fry’s Blog (http://www NULL.stephenfry NULL.com/blog/)
Ivan Misner’s Blog (http://networking NULL.entrepreneur NULL.com/)
Derren Brown’s Blog (http://derrenbrownart NULL.com/blog/)

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Google Options – Google’s new toys and how it affects your business

Google is forever releasing new features, most of which aren’t really of interest to the general user however today, things change. Google have added new search options. The next time you search for something, click ‘Show Options’ in the blue bar. Now you have a number of filters you can use to refine your search. These filters do make life easier but they are also the start of something big.

Google OptionsType filters include: Video, Forums and Reviews

Time Filters include: Recent results, Past 24 hours, Past week, Past Year

There are also related searches and a ‘Wonder Wheel’

The type filters are going to make life easier for searchers to find what they are looking for and will be useful but won’t require changes from website owners. If you do run a searchable forum however, I would recommend your results display correctly in date order. To do this, go onto google and type:

Site:http://www.yoursite.com/forumdirectory

Then use the options to sort by date. Talk to your web designer about your choices if they don’t display as you would expect. Some coding changes may be required.

The time filters are the most important. The more recently your content was updated or added to, the higher you will appear… it’s as simple as that! If you don’t edit your site content regularly, add news articles, blogs etc. you will appear right at the bottom. Every time you add new content, you jump back to the top of the queue. So it’s important that you can and do edit your website and regularly!

What can you do if you have just a few pages of information for your company? Consider adding a Blog. A blog (like this one) is an easy-to-use list of articles grouped by category and keywords. It’s easy to find and construct content and could make a HUGE difference to your exposure. You’re obviously an expert at something, else you wouldn’t be able to run a business based on it!

If you have a community based site, consider opening the forums to all if locked down. Make sure Google can see it so posts are indexed regularly and listed in their search.

The final features are fun to play with and will actually help sites get better rankings even with less Search Engine Optimisation in place.

Have a play around, have fun and keep your website current.

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Email rebate from the tax office?

As the self-assessment deadline draws closer, thousands of business are being hit with an email, supposedly from the tax office claiming they are owed a rebate. HMRC describe it as ”the most sophisticated and prolific scam” they’ve had to deal with and would like to remind people that HMRC will only ever offer rebates by post.

HMRC are receiving around 500 of these emails forwarded by customers. Taxpayers are being asked either to leave their bank details or to call a premium rate number which will charge them around £6 per minute as they hold for a reply.

From HMRC: “We only ever contact customers who are due a refund in writing by post,” said a spokesman for HMRC. “We never use emails, telephone calls or external companies in these circumstances, and it is very important that anyone receiving it does not reply or provide any personal details whatsoever.”

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Destroy or wipe a hard drive

Did you know that everything you do on your computer is recorded, even when not online. Documents are saved, credit card information is recorded, passwords are encrypted but still noted. Normally this isn’t a problem and is a vital peice of the computer’s functioning.

When you come to sell the computer however, issues can arise. Deleting files isn’t enough, even some harddrive wipe software doesn’t quite do the job, and a good expert can gain access to your information despite the wipe. As you surf social networking sites like Facebook and Myspace, banking sites, registration forms, online tax returns etc. the hard disk records all aspects of you and your life giving a hacker enough information to open bank accounts and get loans in your name. They can obtain credit leaving you to pick up the peices. You really don’t expect them to pay the money back do you?

Scary stuff? Well you don’t have to be worried because there is an easy, ultra-secure way to solve the problem. All the information whether on a PC or laptop is stored in a removable box. For someone who knows what they’re doing, 10 minutes is enough time to open the PC or laptop, remove the drive and replace it with a brand new, blank disk. These can cost as little as £40 so is well worth the investment, cheaper than a lot of disk wipe software and ultimately gives complete peice of mind.

Destroying data on the removed drive should be done with care. Safety goggles should be used as smashing it with a hammer is the best way to ensure the hard disk data is gone forever. In the casing is a vacuum sealed cavity containing metal disks, these store data magnetically so make sure these are in as many pieces as possible. They shatter easily so once you’re through the protective layer, they go without much of a problem. Just make sure you’ve pulled out the right part from the PC.

Rather than destroy it, if it’s not a laptop, you can sometimes install the hard drive into your new computer giving you access to all the files you had before on a second drive. This isn’t always recommended as relying on older hard drives isn’t usually a good idea.

If you’re based in Swansea and surrounding areas and are not happy with doing this yourself. Give Simon a call at Zako Media on 01792 427005 and we’ll be happy to pop round with a new drive and kill your old one on site for a small fee. We can also reinstall Windows providing you have the original disks for a little extra but the choices are yours.

Don’t get caught out, information is far too easy to get hold of, and impossible to get back, so make sure you’re secure. Destroy your hard disk before sale.

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Is the internet bringing us together or leaving us isolated?

As more and more businesses are shutting shops and offices to concentrate on their online presence, is the Internet really connecting people or is it devaluing the real connections we have and isolating us?

Despite some of our larger clients, I refuse to charge corporate fees to small businesses because I enjoy working with them so much more than faceless executives. This means I am regularly speaking to people working from home offices and around 50% of the time, work alone.

Before the Internet, this wouldn’t have been possible, a lone worker would need an office and exceptionally expensive marketing techniques. Before the telephone they needed meeting spaces and prominent postal addresses. With the Internet here and rapidly growing, the meeting space has gone, the office has been sacrificed, the telephone sits silently and formal office-wear has been replaced by the dressing-gown.

According to retail analysts: Verdict Research, in 2007 online shopping grew by 33.4% to £10.9bn in 2007. They foresee online sales tripling over the next five years. All the major supermarkets now deliver shopping for you. Pubs are closing countrywide faster than ever, real social lives are slowly diminishing.

Meanwhile, as the Internet makes working from home a more convenient and cheaper option, the media and Government are making it as difficult as possible for us to leave our homes, Petrol prices are forever rising, knife crime, war, terrorism, danger danger danger!

To fill the need for social interaction, Internet users are now resorting to Facebook, Myspace, email, instant messaging, online dating, online chat, anything to keep the social interaction going. Using these systems connects us with old friends, clients, suppliers, family and new people from all over the world, but is it enough? Today in 2008, we can wake up, have conversations with family and friends, catch up with clients, and answer a few enquiries all before brushing our teeth. What is the world coming to? We’re dropping human interaction for the convenience of the Internet, then finding a way to replace what we’ve lost through the same medium.

From a marketing point of view, this is not necessarily a bad thing, our demographic is becoming easier to find and reach as they’ve all pigeon-holed themselves to their favourite communities.

From a business and financial point of view, it helps keep overheads down and allows people to work at their own pace, particularly useful for single-parent families or other situations where available time is sporadic.

From a personal point of view, we’re connected to people we never thought we’d hear from again, but in many cases, slightly less connected to our neighbours and family. We see major family news on Facebook before we hear about it directly, with the extra connections and busier lifestyle, we leave family dinners longer and longer, people who should be close family, we see once a year.

Are we isolating ourselves in our homes and offices or are we better connected than ever before? Is networking the new socialising?

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Wake up and smell the coffee! – how to make the perfect cup

During one of my lives, I became a trained coffee expert, think of wine tasting but with coffee. Some hardened drinkers would be amazed at the variation of taste and textures of coffee grown in different climates under different conditions on different soils. Part of the training was to identify the soil, altitude and climate the coffee was from just by the taste.

Did you know there are two different types of coffee bean, Arabica and Robusta. Arabica beans are by far the better quality than Robusta and when raw have a smell similar to that of blueberries. They must be grown at between 600-2000 metres. Robusta beans are less variant and tend to be a little more grainy. They can grow well at low altitudes of 200-800 meters, they are also less subject to pest and rough handling problems. They yield more pounds of finished goods per acre at a lower cost of production.

Coffee beans tend to grow best with plenty of water but with the altitude and temperature, this can be tricky. The best place to grow coffee for the best flavour (in my opinion) is on volcanic soil and the pumice is excellent at trapping rainwater. Altitude + Volcanic soil generally means on the side of a volcano… as you can imaging, many crops have been lost on the side of active volcanoes.

Coffee beans look like cherries when growing… well, a picture paints a thousand words:

Coffee Bush

Coffee Bush

When ripe, the beans are picked and skinned to reveal the green pip within. Due to such wide taste variances, these need to be blended to produce the taste a brand consumer is familiar with, every cup of coffee from starbucks should taste exactly the same as the last no matter where it is… this is a tough job, especially when the beans don’t have any true flavour as yet, that comes later.

If the coffee is to be decaffeinated, they are now usually soaked in water to dissolve the caffeine and flavours, the water is put through a carbon filter to remove the caffeine and then readded to a proportion of the beans in an attempt to bring back the flavour and smell… all I ask is that you try fresh and treated beans and taste the difference. untreated beans generally have a much richer flavour, this is of course assuming artificial flavourings aren’t added to the decaffeinated beans. This is called the Swiss water method, there are other methods involving solvents and even rumours of using urine… In the commercial coffee world, this wouldn’t be allowed so it’s probably just hearsay.

The fresh (or brutally murdered) coffee beans are then added to a giant drum in the commercial world, though an stone oven would do just as well, they are dried to lose about 12% of water, then roasted at 250 degrees celsius. For quick cooling, the roasted beans are drenched and air dried to avoid burning the beans, they are then packaged and shipped.

Enough of this waffle, how do I make coffee?

I shared the above to hopefully help readers appreciate the processes and treat coffee with the respect it deserves. Coffee tastes best freshly ground. Invest in a course coffee grounder and start buying whole coffee beans, there is little (if any) difference in the cost of the beans so there’s no excuse! The beans should be kept in the fridge and can be frozen if they’re not going to be used for some time. An airtight back is recommended, usually the packet will be resealable.

First step, boil the kettle. Kettles are designed for boiling water, but boiling water will burn coffee and leave a bitter taste. The ideal temperature is about 90 degrees C not 100!

Once you’re ready for a cup of the good stuff, pull the cafetiere off that dusty shelf and wipe it clean.

Grind the coffee beans on a course setting, if you’re a cheapskate like me and have a pressure on/off button, then experiment in how much grinding works. You don’t want a fine power but something a little larger than sand, this will prevent it creeping through or round the mesh of the press. Use about 2 heaped teaspoons of beans per cup. (if you’re blessed with sensitive scales like the ones on the corner shop shelf next to the bongs, measure exactly 8gramms per cup.) Once ground, add them to the cafetiere.

Add a splash of cold tap water to the kettle once boiled to bring the temperature back down and pour just enough into the cafetiere to cover the coffee grounds. Give it a little stir to bloom (create a foam) and add the rest of the water. Don’t go to the loo or check your emails! Start a timer. Depending on the courseness, the best brewing time varies, but never leave it for more than 4 minutes (I tend to aim for 3minutes 30s). After 4 minutes, the bitter elements of the bean come through spoiling the coffee.

Once finished, give it another quick stir, then press the plunger slowly and pour. (If you can, now would be a great time to pour a little off to compare with instant coffee to remind yourself about how you wish you’d seen an article like this before.) Allow the cup to sit to settle any remaining sediment.

Tip: If you do scorch the coffee with a hot kettle, or stew them in the cafetiere, add a pinch of salt. This will take away most of the bitterness and give it a sweeter taste.

Another patronising ‘did you know’ Noted as one of the world’s largest, most valuable, legally traded commodities after oil, coffee has become a vital cash crop for many Third World countries. Over one hundred million people in developing countries have become dependent on coffee as the primary source of income. Coffee has become the primary export and backbone for African countries like Uganda, Burundi, Rwanda, and Ethiopia as well as many Central American countries.

Where can I find a decent coffee bean? That is a matter of taste, my personal favourite is Starbucks Cafe Estima (the same one they use in-store) If you’re SE based, check out Tchibo as they have a selection of fresh coffee behind the counter. The beans are changed weekly for freshness. Other brands I’m sure do the same.

If you would like to help 3rd world more directly than just buying from some brand with ‘Fairtrade’ splattered across their expensive tables in premium locations with fat-cat executives, speak to a real coffee expert, an Ecademist Anne Quinn (http://www NULL.ecademy NULL.com/account NULL.php?id=127125&xref=217922) who imports coffee beans herself as a personal interest and pursuit to helping those in need.

Wake up and smell the coffee, just another small part of life which should be enjoyed rather than hurried.

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eyeOS – Portable Cloud Computing

 

eyeOS Screenshot

eyeOS Screenshot

This morning, I was feeling adventurous and came across an open-source web suite called eyeOS. We’ve seen webmail in the form of Gmail, Hotmail, Yahoo! etc. where you can access email through your web browser. We’ve also seen web calendars, rss readers and a multitude of other systems move much of our systems away from desktop applications like Outlook Express.

 

eyeOS takes this one step further and becomes an entire desktop within itself. When you first log in, you’re presented with some desktop icons for calendars, contacts and a ‘home’ folder. (similar to the ‘Documents’ folder in Windows)

There is also a small apple-like dock at the top and a taskbar at the bottom showing open windows. From this dock, and the icons, separate applications like webmail, calendar etc can be opened. Also incorporated into eyeOS is a simple office suite containing a word processor and spreadsheet much like a full commercial OS like Windows.

Icons can be dragged around, as can windows, new icons can be created and applications can be installed within a few clicks. You can upload files into various places and download them later on.

In eyeOS’s own words:

“eyeOS is a new kind of Operating System, where everything resides on a web browser. With eyeOS, you will have your desktop, applications and files always with you, from your home, your college, your office or your neighbour’s house. Just open a web browser, connect to your eyeOS System and access your personal desktop and all your stuff just like you left it last time.”

So what’s so good about eyeOS?

eyeOS is trying to mimic most of the functionality of a windows or mac based machine, particularly the generic everyday software like mail, calendar, rss, and word processing. The reason it’s doing this is the most unique and important selling point: You can log in from another computer, anywhere in the world and all your files and desktop settings are sitting right in front of you.

Most businesses have a computer in the office, many also have a portable laptop for business meetings. When taking this laptop out, we currently have to transfer files, sync data and make sure everything’s working before we set off. With eyeOS, everything is already there. If your laptop is stolen, the information is stored online so a) you’ve not lost any data, and b) the thief doesn’t have access to your data.

eyeOS is also multi-user, every member of staff can have their own log in, their own workspace and you also get instant messaging and internal mail features to keep in touch through the system. It enables you to block access to certain users and remove access to files and data should someone leave the company, a potentially great feature for remote workers.

The future of computers

With software like eyeOS etc. computer processors, memory and disk space are becoming less and less important for the average user. Computer specifications will start to drop as will cost. Smaller laptops will start to become dumb terminals as all processing and the fun stuff is done by the eyeOS server.

High end PCs (and yes.. macs) will still be available,  gamers will still need the hardware, as will graphic designers, CAD programmers and other users of more powerful software, but for general home/office computer use, heavy machinery could be a thing of the past.

I am starting an eyeOS trial run

eyeOS is available for free as a download, but you need to install it on a hosting server yourself. If you wish to use the system internally either for yourself or your business, our hosting packages support it and I will gladly set it up, run the hosting, give you and your staff an over-the-phone training session, offer telephone support for both hosting and system, and regular upgrades as they are released for £300 per year for 1-5 users. Depending on popularity, we withhold the right withdraw the offer at any time. This will not affect customers already using the system.

In other words, get the complete system with updates and weekday telephone support for the equivalent of just £25 per month.

eyeOS official home page (http://eyeos NULL.org/en/)

Try it for yourself – eyeOS Demo (http://demo NULL.eyeos NULL.org/?lang=en)

More about Cloud Computing

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