As more and more businesses are shutting shops and offices to concentrate on their online presence, is the Internet really connecting people or is it devaluing the real connections we have and isolating us?

Despite some of our larger clients, I refuse to charge corporate fees to small businesses because I enjoy working with them so much more than faceless executives. This means I am regularly speaking to people working from home offices and around 50% of the time, work alone.

Before the Internet, this wouldn’t have been possible, a lone worker would need an office and exceptionally expensive marketing techniques. Before the telephone they needed meeting spaces and prominent postal addresses. With the Internet here and rapidly growing, the meeting space has gone, the office has been sacrificed, the telephone sits silently and formal office-wear has been replaced by the dressing-gown.

According to retail analysts: Verdict Research, in 2007 online shopping grew by 33.4% to £10.9bn in 2007. They foresee online sales tripling over the next five years. All the major supermarkets now deliver shopping for you. Pubs are closing countrywide faster than ever, real social lives are slowly diminishing.

Meanwhile, as the Internet makes working from home a more convenient and cheaper option, the media and Government are making it as difficult as possible for us to leave our homes, Petrol prices are forever rising, knife crime, war, terrorism, danger danger danger!

To fill the need for social interaction, Internet users are now resorting to Facebook, Myspace, email, instant messaging, online dating, online chat, anything to keep the social interaction going. Using these systems connects us with old friends, clients, suppliers, family and new people from all over the world, but is it enough? Today in 2008, we can wake up, have conversations with family and friends, catch up with clients, and answer a few enquiries all before brushing our teeth. What is the world coming to? We’re dropping human interaction for the convenience of the Internet, then finding a way to replace what we’ve lost through the same medium.

From a marketing point of view, this is not necessarily a bad thing, our demographic is becoming easier to find and reach as they’ve all pigeon-holed themselves to their favourite communities.

From a business and financial point of view, it helps keep overheads down and allows people to work at their own pace, particularly useful for single-parent families or other situations where available time is sporadic.

From a personal point of view, we’re connected to people we never thought we’d hear from again, but in many cases, slightly less connected to our neighbours and family. We see major family news on Facebook before we hear about it directly, with the extra connections and busier lifestyle, we leave family dinners longer and longer, people who should be close family, we see once a year.

Are we isolating ourselves in our homes and offices or are we better connected than ever before? Is networking the new socialising?

During one of my lives, I became a trained coffee expert, think of wine tasting but with coffee. Some hardened drinkers would be amazed at the variation of taste and textures of coffee grown in different climates under different conditions on different soils. Part of the training was to identify the soil, altitude and climate the coffee was from just by the taste.

Did you know there are two different types of coffee bean, Arabica and Robusta. Arabica beans are by far the better quality than Robusta and when raw have a smell similar to that of blueberries. They must be grown at between 600-2000 metres. Robusta beans are less variant and tend to be a little more grainy. They can grow well at low altitudes of 200-800 meters, they are also less subject to pest and rough handling problems. They yield more pounds of finished goods per acre at a lower cost of production.

Coffee beans tend to grow best with plenty of water but with the altitude and temperature, this can be tricky. The best place to grow coffee for the best flavour (in my opinion) is on volcanic soil and the pumice is excellent at trapping rainwater. Altitude + Volcanic soil generally means on the side of a volcano… as you can imaging, many crops have been lost on the side of active volcanoes.

Coffee beans look like cherries when growing… well, a picture paints a thousand words:

Coffee Bush

When ripe, the beans are picked and skinned to reveal the green pip within. Due to such wide taste variances, these need to be blended to produce the taste a brand consumer is familiar with, every cup of coffee from starbucks should taste exactly the same as the last no matter where it is… this is a tough job, especially when the beans don’t have any true flavour as yet, that comes later.

If the coffee is to be decaffeinated, they are now usually soaked in water to dissolve the caffeine and flavours, the water is put through a carbon filter to remove the caffeine and then readded to a proportion of the beans in an attempt to bring back the flavour and smell… all I ask is that you try fresh and treated beans and taste the difference. untreated beans generally have a much richer flavour, this is of course assuming artificial flavourings aren’t added to the decaffeinated beans. This is called the Swiss water method, there are other methods involving solvents and even rumours of using urine… In the commercial coffee world, this wouldn’t be allowed so it’s probably just hearsay.

The fresh (or brutally murdered) coffee beans are then added to a giant drum in the commercial world, though an stone oven would do just as well, they are dried to lose about 12% of water, then roasted at 250 degrees celsius. For quick cooling, the roasted beans are drenched and air dried to avoid burning the beans, they are then packaged and shipped.

Enough of this waffle, how do I make coffee?

I shared the above to hopefully help readers appreciate the processes and treat coffee with the respect it deserves. Coffee tastes best freshly ground. Invest in a course coffee grounder and start buying whole coffee beans, there is little (if any) difference in the cost of the beans so there’s no excuse! The beans should be kept in the fridge and can be frozen if they’re not going to be used for some time. An airtight back is recommended, usually the packet will be resealable.

First step, boil the kettle. Kettles are designed for boiling water, but boiling water will burn coffee and leave a bitter taste. The ideal temperature is about 90 degrees C not 100!

Once you’re ready for a cup of the good stuff, pull the cafetiere off that dusty shelf and wipe it clean.

Grind the coffee beans on a course setting, if you’re a cheapskate like me and have a pressure on/off button, then experiment in how much grinding works. You don’t want a fine power but something a little larger than sand, this will prevent it creeping through or round the mesh of the press. Use about 2 heaped teaspoons of beans per cup. (if you’re blessed with sensitive scales like the ones on the corner shop shelf next to the bongs, measure exactly 8gramms per cup.) Once ground, add them to the cafetiere.

Add a splash of cold tap water to the kettle once boiled to bring the temperature back down and pour just enough into the cafetiere to cover the coffee grounds. Give it a little stir to bloom (create a foam) and add the rest of the water. Don’t go to the loo or check your emails! Start a timer. Depending on the courseness, the best brewing time varies, but never leave it for more than 4 minutes (I tend to aim for 3minutes 30s). After 4 minutes, the bitter elements of the bean come through spoiling the coffee.

Once finished, give it another quick stir, then press the plunger slowly and pour. (If you can, now would be a great time to pour a little off to compare with instant coffee to remind yourself about how you wish you’d seen an article like this before.) Allow the cup to sit to settle any remaining sediment.

Tip: If you do scorch the coffee with a hot kettle, or stew them in the cafetiere, add a pinch of salt. This will take away most of the bitterness and give it a sweeter taste.

Another patronising ‘did you know’ Noted as one of the world’s largest, most valuable, legally traded commodities after oil, coffee has become a vital cash crop for many Third World countries. Over one hundred million people in developing countries have become dependent on coffee as the primary source of income. Coffee has become the primary export and backbone for African countries like Uganda, Burundi, Rwanda, and Ethiopia as well as many Central American countries.

Where can I find a decent coffee bean? That is a matter of taste, my personal favourite is Starbucks Cafe Estima (the same one they use in-store) If you’re SE based, check out Tchibo as they have a selection of fresh coffee behind the counter. The beans are changed weekly for freshness. Other brands I’m sure do the same.

If you would like to help 3rd world more directly than just buying from some brand with ‘Fairtrade’ splattered across their expensive tables in premium locations with fat-cat executives, speak to a real coffee expert, an Ecademist Anne Quinn (http://www NULL.ecademy NULL.com/account NULL.php?id=127125&xref=217922) who imports coffee beans herself as a personal interest and pursuit to helping those in need.

Wake up and smell the coffee, just another small part of life which should be enjoyed rather than hurried.

(http://www NULL.ubuntu NULL.com/)Windows has long been the frontrunner for PC operating systems. A few other systems came and went primarily for large office network use, but one has been slowly growing in the background for the desktop and is starting to take on the big boys; Ubuntu Linux.

Linux has a long long history, but has always been the choice of geeks and nerds and is better known today as a stable web server platform rivalling Microsoft products to host websites and applications but usually this meant advanced programming techniques to install hardware and software so was never useful for the ‘normal’ end user.

Yesterday I downloaded and installed Ubuntu 8.04, the latest version, completely replacing windows vista and wow! A nice, clean, customisable graphic interface allowed an easy install. My Acer Aspire lapto worked out of the box, my portable Dell D410 needed an extra package to allow my wireless network to work, and my Fujitsu-Seimens Amilo, again no problems.

Ubuntu now has some nice graphic effects to rival Vista although it is lacking the translucent ‘glass’ effect. Is this really needed when there are some extras thrown in which even Microsoft didn’t think about! It also comes bundled with the most commonly used software with the ability to add new programs very easily. It comes with Firefox web browser, Open Office word processor, spreadsheets etc. It has an IM to replace MSN (ad free), Gimp graphics editing suite, music players, video players, ipod software and much much more.

Best of all, Ubuntu is free and so is most of the software used with it. This has always been the case, and always will be. If I want some accounting software for my small business, instead of searching for and buying it, I just open the ‘add remove programs’ option and select it from a huge list of available software. Ubuntu then downloads, configures and installs it without asking for credit card details, annoying confirmations and silly ‘advanced’ questions.

Ubuntu have certainly been working hard and are ready for the ‘normal’ user’s desktop. Hardware compatibility isn’t 100%, but on most modern PCs and laptops, there are no problems. (This can be tested before install)

There are downsides however, if you need very specific software, you will generally have to forget the move.  While Gimp (the graphics package) works very well with all sorts of art formats like Photoshop, PNG etc, you need to relearn the interface and accept that photoshop just itself won’t be available. Gimp does however have lots of functionality so it’s not to be sniffed at! (try gimp here, also available for windows (http://www NULL.gimp NULL.org/)) Also if you have software to run your mobile phone or PDA, you may find it’s unavailable, particularly if it’s windows based or custom phone software. (Microsoft et al. like to lock their software to ensure noone can copy it, it can lead to difficulties when writing software to synchronise.

Open office (also available for windows (http://www NULL.openoffice NULL.org/)) is a very good MS Office replacement. It has some minor incompatibilities with newer MS Office formats but then so does MS Office.

The next time you swear at your computer for lost data, blue screens and general annoyance, remember that there is an alternative! Talk to your IT team or a geeky nephew. Ubuntu Linux is a fantastic alternative. If you want to see if it will work on your computer, download it, burn it to disk, boot up on the CD and choose the ‘try’ option instead of install and it will run right from the CD with most functionality in place. (Be aware that running off the CD will make Ubuntu seem slower than it is. Once installed, it will run much more smoothly. See Ubuntu Here (http://www NULL.ubuntu NULL.com/)

When testing, remember to check compatibility with everything you need! The last time I did this, I forgot the printer, the most fundamental peice of hardware which, if it doesn’t work, makes Ubuntu a terrible replacement.

If you have a particularly large hard drive, you can also set up a dual boot. This means windows and ubuntu work alongside each other so when turning your computer it will ask which you would like to use.

Extra benefits to note:

Most virus’s are programmed for Windows, not Linux.
You’re not funding Microsoft’s billions of pounds of advertising, CD creation and distribution meaning you are being ‘greener’.
You’re voting with your feet when it comes to Microsoft’s global domination.
Ubuntu is available for Mac to replace OSX.

Remember your last office powercut… how did you survive? Chances are you went to the cafe for an early lunch or even went home because everything important stopped working! We run everything on electricity, computers, internet routers, mobile phone chargers, laptop chargers, office radio, telephone systems, overhead projectors, clocks, fish tanks, printers, fax machines, photocopiers and many more.

Here are the top tips for running a greener office, bringing down your fuel bills and generally feeling better about your contribution to the world’s pollution.

Buy Only Green Energy

Many energy suppliers are giving us the option to buy 100% green energy. If you’re not the business owner, do some reasearch and present a case to your boss. By going green you stop oil being mined from ever-decreasing supplies and being burned on your behalf. You’ll be safe in the knowledge that your electricity is renewable. You will also be increasing demand putting more pressure on oil companies to drop prices and the government to take green energy seriously. You may be paying more for green energy but many of the following options can help to balance the cost and continue to help the environment.

Swap your computer for a laptop

Laptops are getting cheaper, much more powerful and are ready to replace the desktop computer. As well as being more convenient for transport and travel, they use less power. Laptop computers are designed to perform the same tasks while using up less power. They do this by running more efficiently, producing less heat, less noise and more efficient processing distribution. Home workers can also wander into the garden in the summer and continue working with a glass of chilled lemonade.

Swap bulky CRT monitors for LCD

Those big horrible monitors consume more power than an equivalent sized flat monitor and again the prices are coming down. The bigger they get, the more power they consume so swapping a 14″ crt for a 32″ LCD won’t change much. Research has suggested that a 17″ monitor is the perfect size for maximum productivity. Any bigger and the eyes get lost, any smaller and the eyes strain to see the size and work with more layered windows.

Turn off what you can overnight

If it’s not switched on, it’s not consuming energy and just as importantly, internet hacking is impossible. Turn off printers, desktops, laptops and anything else which does not need to be switched on overnight. I also mean off off, not standby off. Some standby modes consume just as much power as when turned on.

Unplug unused chargers

Mobile phone chargers, laptop chargers, battery chargers, walkie-talkie chargers, Tom tom chargers all produce heat when plugged in, even if they’re not charging anything! Yes this saves you a little time scrabbling about under the desk trying to find it, but it costs money, energy and contributes to pollution and the climate instability.

Energy Saving light bulbs

The traditional light bulb produces light, but it also generates a lot of heat. This heat apart from being a fire risk again costs money to produce. Energy saving bulbs are more expensive, but they last longer and can save you a considerable amount of money in energy bills, they pay for themselves within a relatively short space of time.

Use Natural Light

If you have windows, use them, natural light is healthier to work in, feels nicer, and best of all is free! (At least while Brown and Darling don’t know about it) It helps your body produce vitamin D, and a nice view of the park (or the building opposite) is always nicer than office walls. Better health and well-being increases productivity.

Support like-minded businesses

By buying from greener companies over less efficient ones you will help increase demand for green businesses and start to make a difference among your own suppliers and clients.

Be a paperless office

While paper generally now comes from renewable resources, the energy burned to cut and process trees, transport paper doesn’t. If it doesn’t need to be printed, don’t print it! If you need to empty your paper bin or shredder more than once a fortnight, perhaps you’re throwing away too much. Where can it be saved?

The big green debate

Not everyone agrees we can save the planet, not everyone agrees we’re destroying it, many people think it’s inevitable and we’re being encouraged to spend money where it’s not necessary just to line government pockets.The tips above are on a green theme, but with rising fuel costs and above average inflation, most of these will save you money, save on fuel tax and make your business more self sufficent. Laptops continue working for a few hours in power-failures. Computers switched off are hacker proof. Laptops can be secured in safes. LCD monitors take up less deskspace. Excessive amounts of paper with hot powered lights and machines can pose a fire risk. Some mobile phone chargers have been known to explode if left on for long periods of time. (These are usually recalled but the possibility of it happening again is there) Similarly with Laptop batteries.

Credit: Wind turbine photo courtesy of Patrick Finnegan.