Many people I speak to as potential clients are left in this situation. They’ve forked out for a nice (or not so nice) website, they’ve added it into the google thingy and now… nothing… not a sausage… or an enquiry.

If you want an egg to roll off the table into a bucket, you need to tip the table in the right direction and make sure the bucket is ready and in place to receive aforementioned egg.

How do you tip the table? There are a number of ways including paying Google for clicks to your site, through to a little tweaking to help position your website. (See Nikki Pilkington’s 299 steps to website heaven for some great tips, or talk to Nikki, another SEO specialist or even your web designer directly.

One easy way is to basically link to it. Make sure in the editing page of your Ecademy profile your web address is filled in. If you have a blog or other websites, link back to your main website with descriptive text. (don’t just call the link ‘Click Here’)

So the table’s been tipped, with any luck, the egg will start to roll. Any eggs placed on the table in future will also roll. Now how to get it into the bucket instead of on the floor?

Route your visitors through the site and make sure they finish up with a call to action. Come and see us, send me an email, call me for a no-obligation quote, speak to me for impartial advice.

When?

Call me NOW for a quote!

What’s the catch?

Call me now for a FREE instant quote!

Can what you do initially be done online? Do you sell widgets? Could you ship them to clients paying through the site? Can your quoting system be automated in the form of an online calculator? Could the site book appointments/viewings/meetings/rooms online? This makes the table slippy to make the egg slide better. Eggs don’t want to think, but they can break so make it easy.

You can of course complement table tipping with egg removal. This method involves picking up the egg you want in the bucket, and placing it directly inside. Make sure your website address is on every business card, letterhead, invoice, compliments slip, mailshot, newspaper ad, magazine, and catalogue you hand out. This method is easier individually than the table tipping method, but you can only move the eggs you’re targetting. Any eggs you miss will stay on the table.

Eggs are now starting to slide and more are being laid? Get some statistics for your website. I know it’s a load of numbers but they are useful numbers. Google Analytics provide a very nice, clean tool, sometimes they’re even built into your web hosting package. These statistics will show you how many eggs were laid on the table, how they slid and where they landed. If 90% of your eggs are leaving the table at the wrong side, maybe you need to adjust the tilt. If people are leaving when they read the ‘About Us’ page, what am I doing to scare them off? Change it, watch the stats, see if it’s made a difference. The more you offer value (depth of tilt) and the easier it is for eggs to slide, the more eggs will start flowing through.

Once the eggs are falling into the bucket, it’s then up to you to do what you do best to catch them.

How many people hit your site last month?
How many people used your enquiry form or called you whilst on the website?
How many of these enquiries turned into sales?

“But the website isn’t our main way of generating business”

It doesn’t have to the main way, but if you’re marketing to billions of people, you want to convert some surely. Otherwise they’re using your competitors.

Where are your eggs getting stuck?