As more and more businesses are shutting shops and offices to concentrate on their online presence, is the Internet really connecting people or is it devaluing the real connections we have and isolating us?

Despite some of our larger clients, I refuse to charge corporate fees to small businesses because I enjoy working with them so much more than faceless executives. This means I am regularly speaking to people working from home offices and around 50% of the time, work alone.

Before the Internet, this wouldn’t have been possible, a lone worker would need an office and exceptionally expensive marketing techniques. Before the telephone they needed meeting spaces and prominent postal addresses. With the Internet here and rapidly growing, the meeting space has gone, the office has been sacrificed, the telephone sits silently and formal office-wear has been replaced by the dressing-gown.

According to retail analysts: Verdict Research, in 2007 online shopping grew by 33.4% to £10.9bn in 2007. They foresee online sales tripling over the next five years. All the major supermarkets now deliver shopping for you. Pubs are closing countrywide faster than ever, real social lives are slowly diminishing.

Meanwhile, as the Internet makes working from home a more convenient and cheaper option, the media and Government are making it as difficult as possible for us to leave our homes, Petrol prices are forever rising, knife crime, war, terrorism, danger danger danger!

To fill the need for social interaction, Internet users are now resorting to Facebook, Myspace, email, instant messaging, online dating, online chat, anything to keep the social interaction going. Using these systems connects us with old friends, clients, suppliers, family and new people from all over the world, but is it enough? Today in 2008, we can wake up, have conversations with family and friends, catch up with clients, and answer a few enquiries all before brushing our teeth. What is the world coming to? We’re dropping human interaction for the convenience of the Internet, then finding a way to replace what we’ve lost through the same medium.

From a marketing point of view, this is not necessarily a bad thing, our demographic is becoming easier to find and reach as they’ve all pigeon-holed themselves to their favourite communities.

From a business and financial point of view, it helps keep overheads down and allows people to work at their own pace, particularly useful for single-parent families or other situations where available time is sporadic.

From a personal point of view, we’re connected to people we never thought we’d hear from again, but in many cases, slightly less connected to our neighbours and family. We see major family news on Facebook before we hear about it directly, with the extra connections and busier lifestyle, we leave family dinners longer and longer, people who should be close family, we see once a year.

Are we isolating ourselves in our homes and offices or are we better connected than ever before? Is networking the new socialising?

Working from home has a lot going for it. What I love most is that I don’t have to join in the rush hour traffic any more. I found that my blood pressure and stress levels actually reduced significantly when I began working from home – even with all the uncertainties of running a small business!

However, there can also be challenges if you work from home, or spend most of the time on your own. The following are situations that you may have come across:

Be at work while you’re at work
If you have, or are just starting, a business that is to provide your main income then you will need some self-discipline. The freedom to do what you want, when you want is wonderful – but take care not to get carried away! You may find yourself tempted to ‘pop out’ to the supermarket, the gym, or even the golf course – because it’s quieter during the day. And those little jobs around the house start beckoning now that you see them all the time. Before you know it, big chunks of your day have disappeared in non-work activities and you’re struggling to get enough clients or sales to make your business viable.

Just as if you were working for someone else, you need to have regular working hours – but you can be a bit creative! You don’t have to be ‘at work’ from 9-5, if you work better early in the morning, you might choose 6am-2pm. Or, if you’re a night owl you might prefer 2pm-10pm. It doesn’t matter so much when you work, as long as you put the hours in and work while you’re ‘at work’.

Set a time for ‘going home’
Some people have the opposite problem and would work around the clock if they could! If this is you, then you will need to set yourself a time to stop work and ‘go home’. It can be very tempting to just do ‘one more thing’ – I know I’m guilty of researching on the internet and losing track of time. But all your efforts could be for nothing if you make yourself ill by pushing too hard.

Believe it or not, having a proper break at the end of the day will actually help you get more done. Have you ever had a problem that you spent ages trying to solve and then find that the answer comes to you the next day while you’re in the shower or brushing your teeth? That’s because your subconscious carries on working while you’re relaxing or asleep – and it actually needs you to stop thinking about the problem while it takes over! 

Set Boundaries for Family and Friends
This is a particularly sensitive and tricky area. When you work from home, friends and family will often phone for a chat or drop in for coffee – just because they can. They don’t understand that you’re trying to make a living or have deadlines to meet. So you have to tell them, and teach them about your hours of business. 

If you don’t set boundaries, you’ll end up feeling resentful and not enjoy their company so much when you are ‘off duty’. They may be a bit surprised at first but will soon get the message if you continue to stand firm. If you feel uncomfortable doing this, practise what you want to say beforehand so you’re prepared when they call. It’s OK to say that you’re busy right now and can you call them back later (at a time to suit you). 

Schedule meetings in your diary
A lot of business owners don’t like the isolation of working on their own. They miss having people around them. So, while it’s important to use your working day productively, you also need to schedule in meetings with a fellow business owner. Have coffee or lunch and bat some ideas around. Don’t be afraid to ask for advice. Be mutually supportive. Celebrate your wins. Commiserate and pick up the pieces if necessary. You can’t usually do this with friends and family because they don’t understand what it’s like to be in business. 

Do choose carefully who you trust with details about your business – and make sure it doesn’t turn into a mutual moaning session! The aim is to feel less isolated, not become totally depressed.

Make Room to Work
If you’re cramped in a tiny space under the stairs, or perched on the end of the dining table, you will struggle to make headway with your business. It’s important that you have enough room to work, room to keep your papers tidily and room to make and take phone calls in a business-like way. 

Turning up to client meetings with coffee rings or jam on a proposal is not professional. Keep telling your little ones to ‘be careful’ around your papers or laptop, and the result will be nervous dispositions all round. Just as you need to be able to separate work time from home time, so you need to have somewhere that is just for your business and that won’t interfere with family life. 

© Louise Barnes-Johnston, 2008 - Used with permission

Louise Barnes-Johnston is “The Business Accelerator”. She provides business coaching and mentoring for entrepreneurs and owners of small businesses. Get a copy of her FREE report “10 Ways to Boost Your Business” at http://www.frontline-results.com