SEO website copywriting continues to develop each and every day.  As more people turn to the internet to find local services, more and more companies are relying on their organic search engine results for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

Why?

The number of searches done on the Internet is in the hundreds of billions annually and it is much harder for your website to be ranked highly without being optimised for the search engines.

The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your web page is easy to search and is indexed by search engines.  Of course, you can buy traffic to come to your website but you’ll be missing out on an important piece of the sales ‘pie’ by not focusing on organic traffic.

How?

To get your website indexed within the search engines, you must have original content that is in high demand.  The search engine spiders are looking for many different factors but the key is your website’s content. The information must be valuable both to the search bots so they index you as well as to your readers.

This post has given you an overview of why SEO copywriting for your website is so important. For more information about SEO, take a look at SEO, Keywords and Stuff – 3 Golden Rules.

Sally Ormond, freelance copywriter and internet marketer.

When you are writing an article for publication, you are holding yourself up as an expert in your field. It’s a great way to get recognised and to drive traffic to your main website. The more you write and distribute the more interest and traffic you’ll generate.

Today there is a huge amount of competition when it comes to article writing and one of the most important elements of successful article writing is the ability to produce high quality articles fast.

The ultimate key to writing an article fast

Understand your topic. Start writing about something you are familiar with. After that before you begin writing any article make sure you fully research your subject so you have a thorough knowledge of it.

Article writing is a skill so it takes practive. If you can, write every day.

Plan and be organised

Rapid article writing calls for organisation:

• An introduction to the topic
• Paragraphs that deal with the topic
• A conclusion to the topic

This format gives your readers a chance to understand your article better and you will be able to convey your message properly.

Keep it simple

Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. People like to read articles that are easy to understand – so keep it simple!

Dear Freelance Copywriter,

I send out a monthly newsletter but my list isn’t growing. I’ve listed my website on loads of  free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do?

Yours sincerely

Billy-No-Mates

Dear Billy-No-Mates,

Number one, you’re not alone. Even though you’re putting a lot of effort into this, it doesn’t mean you will be guaranteed success. You need to think about long-term ways to grow your list.

A great way is by giving away articles.

Website and blog owners are always looking for new content and there are places called Article Directories (basically a library of free articles) where they can go to find articles that they can use for free. You’ve probably heard of Ezine Articles? Well, that is just one. If you search Google under ‘free article sites’ you’ll find loads more.

Simply write and submit articles to these websites.

When submitting you’ll be asked to complete an Author Bio which goes at the end the article (see below for an example). This is where you can sell yourself and talk about your business. Make sure your link takes your reader to a page on your site with a sign up box for your newsletter. Also give them an incentive to fill in their details – give away a free report or eBook.

Once you’ve done that, everyone who clicks through that link will be taken to the page where you can offer them your wonderful newsletter and your list will grow.

Sally Ormond is a professional freelance copywriter with extensive experience in B2B and B2C copywriting markets. She can be contacted at +44(0)1449 779605 or at sally@briarcopywriting.com for any copywriting project you may have.

Direct response copywriting is everywhere and can take several different forms – such as a direct-mail campaign or direct response ads.

Many companies employ direct response copywriting. But you must ensure that what you are writing is interesting and compelling enough to get your reader’s attention. When you are doing direct response copywriting, you should make sure that you are writing to your reader as you would write to a friend so it needs to be conversational.

There are no hard and fast rules as to how long your writing should be – instead you should write until what you need to say has been said.

Direct Response Copywriting Formula

OK, as the advert says here comes the science bit.

There are three main parts usually attributed to a direct response letter:

• The headline – this must be attention grabbing.
• The offer – make sure you explain in great detail what a person will receive if they take you up on your offer.
• The postscript – this is where the incentive goes for someone to respond immediately to your offer.

The key behind direct response copywriting

The key is that you want the person to immediately respond to the offer that you have presented.

A good freelance copywriter knows that success in the direct response market is achieved by focusing on the three main parts such as the headline, the offer, and the postscript. Get this right and you’ll be setting yourself up for a high success rate.

Sally Ormond. Briar Copywriting

It seems like just about everyone has a blog these days.

Do you have one yet? Well, if not (or even if you do), continue reading and see for yourself why blogging is so popular.

What is a Blog?

Basically, it is a web page that contains short articles, known as posts, on a variety of subjects. These posts are arranged in reverse chronological order (that is, the latest comes first) and each one is identified by an anchor tag marked by a permanent link that can be referred to by others who wish to link to it.

Blogs are a means of communication – some just point to other websites, others contain long articles, some are personal diaries, and others promote new technology. In other words, bloggers can write about anything they want.

Why Blog?

Why not?

Through blogs, people can express themselves freely. Writing blogs gives you the power to get what you have written printed immediately. No questions asked.

Another reason why many people are blogging is the freedom of design, layout, and its structure. You can write anything about what you want regardless of what it looks like. Your point is to attract readers in the way you think is the best. That is the power of blogging—giving you the freedom of what you want your blog to look like.

More than that though, blogging can be an excellent way of promoting your business and driving traffic to your website. All you have to do is write a few blogs about your business using carefully selected keywords.

Blogging Tools

Before you begin you need to know about blogging tools. These tools enable you to post your blogs either on your own website or to a certain blogging community. Popular blogging tools are Blogger and WordPress software; web-based tools that don’t require you to install software to your personal computer or on your server.

These are just some of the basic things you need to know about blogging. Remember that blogs give you the power to publish anything you want. And don’t forget to place a link directing to your own website. It can help you generate the traffic you needed.

Sally Ormond of Briar Copywriting also has a blog – FreelanceCopywritersBlog full of excellent copywriting tips.