Anna Patterson; a former leader of Google’s search indexing, Tom Costello; her husband who researched and studied search engines at Stanford University and IBM, and Russell Power; also worked at Google on search indexing, Web rankings and spam detection have come together to form Cuil. (pronounced ‘cool’)

Cuil claims to have indexed more pages than Google at a staggering 120 billion web pages. Google last month declared t had discovered over 1 trillion unique pages, but didn’t specify how many it had actually indexed. With insider knowledge at Google, we can only assume they’re right.

Cuil said its search engine goes beyond traditional approaches by analyzing the context of each page and the concepts behind each query so it can provide better rankings by content rather than popularity. Cuil then organizes similar results into groups and sorts them by category. It also offers tabs to clarify subjects, as well as suggestions on how to refine searches.

Check out Cuil here

Opinion? Cuil are trying something new which is always a good way to go about it. Google clones fall within days because they’re trying to copy and are always behind Google’s ever changing ideas. On the other hand, if the pronounciation of your name needs to be added afterwards, how are people going to communicate your brand effectively? It will have to develop its own pronounciation to avoid it being mistaken for its homophonic equivilent.

Testing it’s ‘context’ idea, I searched for ‘Two too to’and had a page of results, none of which talked about English grammar. An identical search on Google however came straight up top with n explanation of the homophones and common mistakes.

The site is also severely lacking features such as news and image search, but that’s exactly why people liked Google in the first place, it was simple, easy-to-use and effective. While testing, I did get a ‘our servers are running a bit hot message’ which is tech speak for, we can’t handle the pressure, but lets see where this leads… Watch this one closely I’d say. No one will beat Google in a day, but give them time and we’ll see what happens.

And why my wife’s site comes up with an image saying ‘born in Japan’ for example which is nowhere on the site is anybody’s guess.

Cuil isn’t the first Google rival to launch this year. Wikia Search, a highly anticipated search engine from Wikipedia founder Jimmy Wales, made its official debut in January. Wikia Search hopes to provide better search results by allowing a community of users to index pages by using their Web page rankings and other suggestions, as well as its own indexing of the Web.