5 Benefits of Article Marketing
Tuesday, June 1st, 2010In the past I have blogged about the 7 Ways Articles Increase Your Prospects, Publicity and Profits, because I believe that writing articles is a great way to promote your business.
Few people realise the influence that an article can have. I talk to a lot of people who say they’ve heard that article marketing is a good thing to do, but few of them do it.
The main reason for this is that it is a time consuming exercise. But those are willing to take time to write and submit them will enerate a good amount of traffic to their website.
Here are a few benefits:
It’s free advertising
Submitting your articles to article directories won’t cost you a penny; its just takes time. But this method of driving traffic to your website will have a long term affect.
Be recognised as an expert in your field
When you write decent articles that are filled with valuable information, people will respect you and see you as an expert.
Generate sales
Writing an article is similar to writing sales copy. Although they have different purposes the principle is the same – “One drives traffic, another generate sales”.
Build a good opt-in list
Article writing can help you build your opt-in list. By simply adding your link to your article you could grab their email address.
Opens opportunities for joint ventures or for finding a business partner
By building your reputation within your field, some of your readers may become interested in joint ventures or becoming business partner – it could open many doors for you.
Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your articles will be.
Sally Ormond is a freelance copywriter and internet marketer.




