In the past I have blogged about the 7 Ways Articles Increase Your Prospects, Publicity and Profits, because I believe that writing articles is a great way to promote your business.

Few people realise the influence that an article can have. I talk to a lot of people who say they’ve heard that article marketing is a good thing to do, but few of them do it.

The main reason for this is that it is a time consuming exercise. But those are willing to take time to write and submit them will enerate a good amount of traffic to their website.

Here are a few benefits:

It’s free advertising

Submitting your articles to article directories won’t cost you a penny; its just takes time. But this method of driving traffic to your website will have a long term affect.

Be recognised as an expert in your field

When you write decent articles that are filled with valuable information, people will respect you and see you as an expert.

Generate sales

Writing an article is similar to writing sales copy.  Although they have different purposes the principle is the same – “One drives traffic, another generate sales”.

Build a good opt-in list

Article writing can help you build your opt-in list. By simply adding your link to your article you could grab their email address.

Opens opportunities for joint ventures or for finding a business partner

By building your reputation within your field, some of your readers may become interested in joint ventures or becoming business partner – it could open many doors for you.

Writing articles is great way to drive traffic to your website.  Don’t underestimate the power of article writings.  The more you write, the more you enjoy writing it, and the better your articles will be.

Sally Ormond is a freelance copywriter and internet marketer.

When you are writing an article for publication, you are holding yourself up as an expert in your field. It’s a great way to get recognised and to drive traffic to your main website. The more you write and distribute the more interest and traffic you’ll generate.

Today there is a huge amount of competition when it comes to article writing and one of the most important elements of successful article writing is the ability to produce high quality articles fast.

The ultimate key to writing an article fast

Understand your topic. Start writing about something you are familiar with. After that before you begin writing any article make sure you fully research your subject so you have a thorough knowledge of it.

Article writing is a skill so it takes practive. If you can, write every day.

Plan and be organised

Rapid article writing calls for organisation:

• An introduction to the topic
• Paragraphs that deal with the topic
• A conclusion to the topic

This format gives your readers a chance to understand your article better and you will be able to convey your message properly.

Keep it simple

Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. People like to read articles that are easy to understand – so keep it simple!

During one of my lives, I became a trained coffee expert, think of wine tasting but with coffee. Some hardened drinkers would be amazed at the variation of taste and textures of coffee grown in different climates under different conditions on different soils. Part of the training was to identify the soil, altitude and climate the coffee was from just by the taste.

Did you know there are two different types of coffee bean, Arabica and Robusta. Arabica beans are by far the better quality than Robusta and when raw have a smell similar to that of blueberries. They must be grown at between 600-2000 metres. Robusta beans are less variant and tend to be a little more grainy. They can grow well at low altitudes of 200-800 meters, they are also less subject to pest and rough handling problems. They yield more pounds of finished goods per acre at a lower cost of production.

Coffee beans tend to grow best with plenty of water but with the altitude and temperature, this can be tricky. The best place to grow coffee for the best flavour (in my opinion) is on volcanic soil and the pumice is excellent at trapping rainwater. Altitude + Volcanic soil generally means on the side of a volcano… as you can imaging, many crops have been lost on the side of active volcanoes.

Coffee beans look like cherries when growing… well, a picture paints a thousand words:

Coffee Bush

When ripe, the beans are picked and skinned to reveal the green pip within. Due to such wide taste variances, these need to be blended to produce the taste a brand consumer is familiar with, every cup of coffee from starbucks should taste exactly the same as the last no matter where it is… this is a tough job, especially when the beans don’t have any true flavour as yet, that comes later.

If the coffee is to be decaffeinated, they are now usually soaked in water to dissolve the caffeine and flavours, the water is put through a carbon filter to remove the caffeine and then readded to a proportion of the beans in an attempt to bring back the flavour and smell… all I ask is that you try fresh and treated beans and taste the difference. untreated beans generally have a much richer flavour, this is of course assuming artificial flavourings aren’t added to the decaffeinated beans. This is called the Swiss water method, there are other methods involving solvents and even rumours of using urine… In the commercial coffee world, this wouldn’t be allowed so it’s probably just hearsay.

The fresh (or brutally murdered) coffee beans are then added to a giant drum in the commercial world, though an stone oven would do just as well, they are dried to lose about 12% of water, then roasted at 250 degrees celsius. For quick cooling, the roasted beans are drenched and air dried to avoid burning the beans, they are then packaged and shipped.

Enough of this waffle, how do I make coffee?

I shared the above to hopefully help readers appreciate the processes and treat coffee with the respect it deserves. Coffee tastes best freshly ground. Invest in a course coffee grounder and start buying whole coffee beans, there is little (if any) difference in the cost of the beans so there’s no excuse! The beans should be kept in the fridge and can be frozen if they’re not going to be used for some time. An airtight back is recommended, usually the packet will be resealable.

First step, boil the kettle. Kettles are designed for boiling water, but boiling water will burn coffee and leave a bitter taste. The ideal temperature is about 90 degrees C not 100!

Once you’re ready for a cup of the good stuff, pull the cafetiere off that dusty shelf and wipe it clean.

Grind the coffee beans on a course setting, if you’re a cheapskate like me and have a pressure on/off button, then experiment in how much grinding works. You don’t want a fine power but something a little larger than sand, this will prevent it creeping through or round the mesh of the press. Use about 2 heaped teaspoons of beans per cup. (if you’re blessed with sensitive scales like the ones on the corner shop shelf next to the bongs, measure exactly 8gramms per cup.) Once ground, add them to the cafetiere.

Add a splash of cold tap water to the kettle once boiled to bring the temperature back down and pour just enough into the cafetiere to cover the coffee grounds. Give it a little stir to bloom (create a foam) and add the rest of the water. Don’t go to the loo or check your emails! Start a timer. Depending on the courseness, the best brewing time varies, but never leave it for more than 4 minutes (I tend to aim for 3minutes 30s). After 4 minutes, the bitter elements of the bean come through spoiling the coffee.

Once finished, give it another quick stir, then press the plunger slowly and pour. (If you can, now would be a great time to pour a little off to compare with instant coffee to remind yourself about how you wish you’d seen an article like this before.) Allow the cup to sit to settle any remaining sediment.

Tip: If you do scorch the coffee with a hot kettle, or stew them in the cafetiere, add a pinch of salt. This will take away most of the bitterness and give it a sweeter taste.

Another patronising ‘did you know’ Noted as one of the world’s largest, most valuable, legally traded commodities after oil, coffee has become a vital cash crop for many Third World countries. Over one hundred million people in developing countries have become dependent on coffee as the primary source of income. Coffee has become the primary export and backbone for African countries like Uganda, Burundi, Rwanda, and Ethiopia as well as many Central American countries.

Where can I find a decent coffee bean? That is a matter of taste, my personal favourite is Starbucks Cafe Estima (the same one they use in-store) If you’re SE based, check out Tchibo as they have a selection of fresh coffee behind the counter. The beans are changed weekly for freshness. Other brands I’m sure do the same.

If you would like to help 3rd world more directly than just buying from some brand with ‘Fairtrade’ splattered across their expensive tables in premium locations with fat-cat executives, speak to a real coffee expert, an Ecademist Anne Quinn who imports coffee beans herself as a personal interest and pursuit to helping those in need.

Wake up and smell the coffee, just another small part of life which should be enjoyed rather than hurried.

Microsoft have relaunched windowslive as a social networking platform. For some time they seemed to be desperately trying to buy Yahoo!, then [allegedly] tried AOL, they’ve got nowhere with Facebook, Bebo and the likes and seem to have given up hitting an existing, popular market. Even their most popular platform;  Hotmail has been falling behind as other webmail systems moved into the realms of AJAX programming (the ability to load web content without reloading the entire page), their Spam filter also leaves much to be desired, certainly compared to Gmail who’s spam filter is virtually flawless!

Microsoft have tried giving away free templated websites with Office Live (which they are still doing) but the uptake seems slow and promotion scarce (for which I’m certainly thankful for), the software itself is flexible but a little over-complicated. The bonus is that they provide the hosting and domain name for free which you can take with you if and when you upgrade. For small websites with few followers, this is an excellent solution.

So what are Microsoft doing now? They seem to have gone back to their corner muttering insanities under their breaths and started work on their own products again. I fear this is too little too late as they attempt to copy the best bits from other sites rather than being inspired and moving the web forward.

Microsoft should ideally stick to offline software and continue developing it’s own products rather than trying to hit the online market. As their web efforts increase, their software side seems to be diminishing, allowing open source equivilents and indeed Apple to take the limelight. Windows is, and always has been a great product, most complainers are complaining using this platform so they must be doing something right even though it’s not quite perfect for everyone. The online side of Microsoft, that is their email exchange software and various others should be opened up to avoid the need for specific Microsoft exchange servers. This way they can compete with Google documents (which is not 100% Word compatible, and certainly far from perfect) then they will continue to dominate the office and avoid loss of marketshare to these free services. Unfortunately as more and more people are storing documents online and slowly coming to terms with editing them online, Microsoft are losing out to online office solutions.

The moral of this story is really to stick to what you’re good at. In a previous employment, I worked initially on design, development, hosting, web, print, seo, stationary, and promotional products. Between two people it became impossible to do anything with 100% quality. We attempted to project manage printers etc. but this too impacted on what we were best at. Only when we removed these ‘sidelines’ were we able to concentrate entirely on web design and development and spend time making things run efficiently with the quality we, and the clients were happy with. External products we could work with but were not seen as supplied by us, so once we sent clients out to a printer, we didn’t have to worry about how things were moving. This is a lesson I’ve brought into Zako Media and until we have the skillset and staff to offer a particular product or service, we won’t offer it. I only want Zako Media to give out work which we and the client are happy with, we will not dilute our efforts, attention, knowledge, time, or profits on external activities just to try and help make a sale.

Getting your website designed can be an expensive process, it can also take a few weeks to months of your time, so how can you be sure you’ll get the right person for the job?

A website is typically broken down into the 5 parts (more for more complicated sites)

• The Design:- the actual look and feel of the site
• The HTML:- the coding which works behind the design but allows (or disallows) search engines, readability etc.
• The Server-side Coding:- This adds the main functionality to the site, email forms, database, forums etc.
• The Marketing:- This helps your site be seen.
• The Support:- Who do you call when things go wrong?

Every-body’s requirements are different, but most people will need to consider all of the above to get the right long-term relationship. Here’s how:

The Design

Have a look through the designer’s portfolio, notice the colours, layouts and styles. Everybody has a different idea as to what does and doesn’t look good. If there was one right answer, every site would look exactly the same! What you want is a designer who can produce work that you like. If they already produce designs you like the look of, then you’ve saved half the trouble of this stage.

During the design process, most designers will allow constant amendments (within reason) to get the results you want. Be sure to check with them beforehand. Some designers offer 1 draft, 1 amends and 1 final. From experience, this is usually enough. For budget and time’s sake, it’s usually best to try and stick with this anyway. If you know exactly what you want, and are a good communicator, then this will be easy.

Also to make it easier for your designer, pick a few sites you like the look of, take note of colour-schemes, styles again and let your designer know. This again will save time as they should be able to merge the elements you like into a flat file ready for processing. BE SURE YOU’RE HAPPY WITH THE DESIGN AT THIS STAGE, CHANGES TO THE DESIGN LATER ON CAN INCUR EXTRA CHARGES.

The HTML

The next phase is usually to construct the HTML. This is where the design is taken by a CSS coder, broken down into it’s many parts to be rebuilt for the web. It’s up to this person whether to leave a large red box as a red box image, or write the HTML to draw a box with a red background on the fly. This is to ensure their are as few actual images as possible but keeping to the original design. This stage generates a list of instructions for the browser (firefox, internet explorer) to follow, for example ‘Show this image, put it over there, next to it write ‘Welcome to my site’ etc.

There are two main ways of doing this, neither are wrong, but one is certainly better practice than the other.

Method 1 – tables.
The boffins at the HTML decisions office decided to give us a command for our arsenal. The table allows us to add a table of information and add in prices, contents pages, menus etc. Web designers have figured out that if you have a 3×3 table, you can insert images and use this for placement.

Whilst this works, it does have further issues, the main one being accessibility and search engines. Blind people using the internet through screen readers and search engines, both read a site in a linear fashion, tables can make this a very awkward process as the machines will treat a table as a table of data. It also generates lots and lots of code which the search engines have to sift through to find your content.

Method 2 – CSS.
This is much better practice, the text and containers are placed in the html. A separate file tells the browser where everything goes. This separate file can be easily ignored by robots and search engines get right into your text. It also has many more positioning features than tables and can create a much more user-friendly experience. If you want quality over budget, you could also ask if they do XHTML rather than HTML. XHTML is a slightly better use of HTML, it is given slightly more preference again in the search engines but is has very strict rules so can be difficult to find someone who can.

Ask your web designer which method they use. For your purposes, it may not matter. You can often get cheaper rates from people using method 1, but better quality site, better search engine results and better accessibility from method 2. When you get your site, right click and hit view source. If your code is full of <table> , <tr> and <td> tags, they’ve probably used tables. Ask a random IT professional or web designer on Ecademy to check, most will take seconds to be able to tell you. Make sure you got what you paid for. While you’re there, check for the <frame> tag. If it’s there, you may need to kick up a stink. Search engines, particularly Google hate frames and they should be banned.

The Server Side Coding
PHP, Perl, ASP.NET, Coldfusion are just some of many. This code you never see on the website, but it manages so much. It doesn’t matter which one your designer uses, as long as they’re competent at it. If you want the site to be edited later by in-house staff however, it is better to match up the technologies to make sure they understand what they’re about to be given.

The serverside coding is the part that does things behind the scenes. (instant results and effects are usually another format entirely, Javascript. This is for another blog) When you upload a file, something needs to receive and know what to do with that file. When you complete a contact us form, something needs to know how to process it. If you’re administering your own site, there must be code to do so.

When browsing their portfolio, test what you can. If you want a user registration and login, have a look to see if they’ve done it before, try logging in with fake details. You’ll no doubt get an error message, but make sure the error message is on the same site. If the login sends you to another site, this code is probably managed by a third party. If you want a forum, make sure it can be done, calculators, crm’s, cms’s etc.

It’s at this stage you may hear words like Joomla, Mambo, Drupal. Don’t worry, your designer is not putting a hex on you. All of these (plus many more) are pre-built packages available for free download which many web designers use. They take a lot of the hassle out making a website editable. Some designers use their own software (like myself) as they can be pretty generic. All should be able to provide you with a demonstration so you can see how easy/complicated it is to manage your site. If you don’t like it, ask about alternatives.

Marketing and Search Engine Optimisation

Find out what they can offer you in terms of marketing. Search engines will not find you if they don’t know you’re there. Any good designer will submit your site to all the major search engines by default. If they don’t, find out why not. You can also submit your site yourself using services such as addme.com (use a temporary or free email address so you can avoid the junk mail) This submits your site for free to most of the major search engines. You only need to do this once however.

Ask about search engine optimisation. This is often talked about as a separate service but most of it should actually be covered in the HTML part of the site at no extra cost. If you have the ability to amend your own information, a good designer can give you good pointers, or speak to Nikki Pilkington on Ecademy for ongoing checks and reports. To do it yourself, 299steps.com offers some fantastic advice.

Pay-per-click, this can be completely self managed. Google’s own system allows you to pay for adverts on certain searches. You’re bidding for positions though so some keywords are more expensive than others. If you can’t work it out, or would rather not have to worry about it yourself, again your ongoing SEO person or Nikki Pilkington or even your designer can manage these for you.

The Support

By the almost random nature of the internet, things do go wrong. Your website will crash, it will go down, it will run slowly from time to time. Sometimes you can’t get your email, sometimes you can’t send. What support packages does your web design offer? More often than not, if things go wrong it’s not your web designers fault, but they should have enough knowledge to tell you where the problem is and what you can do to fix it. If you have an IT support person, this may already be covered but it’s worth checking. The most important points are how easy is it to get hold of the right support person when you need them? Do you often have to leave messages on voicemails or can you only call during certain times? How quickly do they respond to emails? Ask if you can speak to one or two of their clients, ask specifically for people on their portfolio and find out what they think of the designer you’re considering.

Hopefully this will ensure you are better armed for that first enquiry into getting your site designed or redesigned and that you can understand some of the jargon you may have thrown at you.