A mass trend has hit the Internet, it sneaked in so subtly it almost went unnoticed.

The problem: The Internet is truly free, there is little or nothing you can’t get for free. Do you write standard fill-in-the-blanks legal documents? I can download them from docstoc. Do you write your own music? I can download via piratebay. Do you create websites? I can get a free one with Microsoft…

This has been damaging for so many industries, but now they’re actually playing the system and making a mint… how?

Solution: Microcharging.

iTunes are fully aware that MP3’s can be downloaded for free, albeit illegally. They came in with low low costs for singles and even less if you buy the whole album. MP3s can be downloaded for 79p! 10 years ago, I could buy a single for around £4 so that’s a big improvement. Who wouldn’t pay 79p to stay on the right side of the law for a track they liked?

Facebook charge for little graphic images, and little adverts. The majority of these cost around $1… it’s pocket money… of course who are the target market?

Digital photo printing generally costs 10-50p per print. 10-50p and the wait for delivery is well worth not having to fiddle with the printer, top up the ink and sort out paper jams, what a bargain.

Nintendo Wii. You can purchase wii points in blocks of 1000 for £7.50. For that you can download games which are now available for free online. Of course you can’t put them on your wii without a small cover charge.

In the US, mobile users pay to receive an SMS message. Twitter are cashing on to this with their mobile alerts (and a cushy deal with the networks. Which is why they stopped in the UK, here the billing is the other way round losing twitter money)

The list goes on.

Do you have something that doesn’t decrease when sold? eBooks, help-sheets, anonymous questionnaire data? These are great places to start as they require little or no action from you per sale.

Naturally this system works on volume, but with the right product(s), 1000 downloads at £1 each… I won’t insult intelligence by showing you the answer… you get the picture. If run through Paypal, your users won’t even have to hunt for their wallets (assuming they have an account)

Is microcharging the missing link in social networking sites? Is it the missing link to Twitter’s fortunes? How else could we use microcharging as individuals or a collective?

Have you ever tried to scan a document into editable format? It never really works because the human brain uses a HUGE variety of processes for reading. The simple home computer simply cannot do this as efficiently. The solution always leads us to manually proofread the entire document word by word correcting mistake after mistake.

As the print quality gets worse, so does the translation. According to one site, this text:

was translated as this:

‘ letz-1- rrk fit: 1′ . on its to Vc ,rt, cann into tlm yc H_ tcr,la, .n. ‘l l; , arc ti:( h of thc 1″,ats that to ltc rc: ,;. , I; ., l: rel!;n. tani., , ./olio, IJuteilu, . 1!’i./_ ;lr”n. Iiam! Jr.r. F’l,nr_.Z.._%i;;, ,, : rt-Irn: am/ tf.rri.:, t?m steamer as a tr nW r. Uu ,tin;t, c ac?1 1″,at firm/ a t;nn, accor.liu; to .t rn. ‘Cl.w r. wu ru lm:nui MistinW /y in u;th, -. ink ;:,k as to “what w ax 1111, :111(I vle:iR a of ;: (,am( into, mnr r-, tm if tlm wo r( uu.i n:’ of t?u : la?:Iv. ‘c : ol in thc , ucr:atic , , Tlau :; will h:aw tu-li.r . ‘1′Im yap?tts Il ,,n an,/ I, ,rr:l. r, (,t tf,is r:ity, start witli it, with lu:rtic: ol 1- e:l.k.

A group of geeks at Carnegie Mellon University got together and discovered that in order to translate billions of virtually illegible words, we need humanpower…. and lots of it!

Have you ever seen these? Two words under the brand ‘ReCaptcha’ (single word anti-spam systems don’t do this)

These two words come from the clever people above to prove you are a human by translating the words…. however there’s something they’re not telling you…

Only one of the words is actually known and tested!

One of the words it knows and proves you are human (as we’ve already established, computers are terrible at reading), the other is completely unknown… when you enter that word, assuming the other was correct, it will be assigned to the image helping the recaptcha machine translate an entire book. YOU have become a slave to the system, one part of the mass humanpower needed to run ‘the machine’

I find this amazingly simple concept is just brilliant… pure genius at it’s best. If everyone puts in a tiny amount of effort, the big picture will form much more quickly than our forefathers could have ever imagined. Proof of the idea that the whole is greater than the sum of our parts.

Now I just need to work out how many of these flipping things I’ve filled out so I can write out an invoice…

Blogging isn’t new, most people have their own blogs and can see the benefits, but some people don’t, and I want to play a part in changing that. A good business blog isn’t about inane subjects like where your last holiday was spent or your new kittens (unless you’re in the holiday or animal rescue business) and if you are an expert in your chosen field, it doesn’t have to be difficult to come up with new ideas and topics.

Top 10 reasons for having a blog:

1. SEO – The search engines LOVE blogs, more and more are appearing in the top results. Google in particular is now concentrating on newer content vs old and it’s time your static website started getting a piece of that action.
2. Credibility - By releasing well worded articles, you can prove your expertise to the general public, you will build up a reputation of being knowledgable and passionate about your chosen subject and not just following an ‘it pays the bills’ mentality about your business.
3. Free links – A good article is shared with others, the link gets emailed and posted on other’s blogs and comments, the back links help both click throughs and again aid the SEO.
4. Up-to-the-minute – Almost all industries are undergoing change on a daily basis, by writing articles about these changes and how they affect your target market, you can keep people informed, especially if you’re the first to blog about it.
5. Interaction – Blogs are usually linked by keywords, once a user has finished with one blog either by reading or irrelevancy, there is the option for them to see previous articles on the same subject, this gives more exposure, more chance of being seen and shared. Again the SEO benefits are amazing.
6. Openness – Depending on the type of business and impression you want to give as a business, adding personal blogs can be a benefit. In many businesses, the USP is the individual involved. By being open and sharing shows you have nothing to hide and helps visitors build a rapport with you.
7. I’m still here – The Internet is well over a decade old, it is full of closed business and obsolete sites. By updating a dated blog, you are showing Google and your visitors that you are still operating in full force.
8. Special offers and Updates – Blogs are a great way to update clients without hitting them with constant unread newsletters. It enables them to see smaller changes within the company, new product launches and allows you to post special offers.
9. Allows overpopulation – One of the first mistakes people tend to make with new websites is to write too much information. Some visitors want that information however and the blog is a brilliant repository. You can keep your main pages clean with good sales copy and write all the technical details and performance results in an article.
10. Feedback. – A static website is relatively flat, it can act as a barrier between the visitor and the business. A blog opens the comments channel allowing visitors to play a part in the growth of your online presence. They also tend to be written in a more relaxed way helping your visitor to feel more relaxed and less defensive to sales copy.

“But I’ll run out of things to write about”

Ask for ideas, look at similar industry blogs, read your industry’s news, blog about what you see, put it into plain English.
Accountants – Tax saving tips, How the budget effects small businesses (dumbed down version), what does the expenses row mean?, why are politicians choosing to wait until the next election to stand down?
Estate Agents – What’s happening to the property market? What should first time buyers be looking out for? What can sellers do to increase their chances?
Graphic Designers – A good designer produces work which is beautiful to look at, show it! What thought processes go behind a good design? Give us case studies, explain why a blue blob with the letter ‘Y’ just cost your client £600.
Unemployed people – I’ve been talking to a young lady who’s making a small fortune by being unemployed, she’s written a book about job hunting blogged and vlogged about it and is really pushing her online profile.

The lists are endless but you get the idea.

Don’t have a blog? have I convinced you to give it a try? How about this for numbers: I don’t put much time into my own site, I spend too much time with other people’s, but every so often I post a new blog. When I do, my site traffic spikes up 50-100% within a few days before settling down at an overall 2% increase. One blog per week will double my overall site traffic every 35 weeks, one blog per day will almost double the traffic every month!!! If I stop, a decrease will start, but for now it just grows steadily.

How do you get it? You can install Wordpress straight on to your website with custom or matching themes, (or we could do it for you) or you can use one of the hundreds of free blogging websites. Wordpress again is by far the best in my personal opinion and very easy to set up and use. (I’m not on commission with Wordpress, it’s just really good, in fact this blog is using wordpress)

Is there a benefit to having it installed or using the free option?

The free option is excellent but does have some advertising on for Wordpress and links to other people’s blogs on similar subjects. Quality here is key, make sure your blog is better than the other related articles and yours will shine through. Wordpress also benefits from high seo rankings so there is a good change of being seen.

The self-hosted version loses the ads and has no competition. It helps build the seo rankings for your whole site and allows you to use your domain name, although the seo benefits may not be instant, they will be longer standing.

If you haven’t got one, get one now and happy posting.

Richard Branson’s Blog
Stephen Fry’s Blog
Ivan Misner’s Blog
Derren Brown’s Blog

For your copywriting to be successful, you must make a connection with your reader. To do that you have to build rapport – create an emotional bond by tuning into their very thoughts and desires.

Sound scary?

Just think about it for a second. You would have come across numerous sales people over the years. Of all the sales people you have bought from, where they caring, thoughtful, did they take an interest in you? Or were they stand-offish, self-centred and uncaring? I think I can guess what your answer is.

If you can show your reader that you understand their concerns and fears they are far more likely to buy from you.

But for this approach to work, you have to know what your reader is concerned about. For example, if you are selling toys or games you can tune into parental concerns.

A quick tip to build rapport immediately is to use three small but powerful words “As you know” when mentioning a fact about their job or interests such as:

‘Dear Mr James,

As you know it takes more than just a good grasp of English to become a great sales writer.’

Admittedly this method takes a bit of practice. To get a similar effect you can always adopt the easier option of flattering your reader. Let’s face it, everyone likes to be flattered and made to feel more important than they actually are. Show your reader how clever, important or beautiful they are and they’ll listen to you until the cows come home.

The author, Sally Ormond provides seo website copywriting services to businesses looking to make the most out of their online presence.

Google is forever releasing new features, most of which aren’t really of interest to the general user however today, things change. Google have added new search options. The next time you search for something, click ‘Show Options’ in the blue bar. Now you have a number of filters you can use to refine your search. These filters do make life easier but they are also the start of something big.

Type filters include: Video, Forums and Reviews

Time Filters include: Recent results, Past 24 hours, Past week, Past Year

There are also related searches and a ‘Wonder Wheel’

The type filters are going to make life easier for searchers to find what they are looking for and will be useful but won’t require changes from website owners. If you do run a searchable forum however, I would recommend your results display correctly in date order. To do this, go onto google and type:

Site:http://www.yoursite.com/forumdirectory

Then use the options to sort by date. Talk to your web designer about your choices if they don’t display as you would expect. Some coding changes may be required.

The time filters are the most important. The more recently your content was updated or added to, the higher you will appear… it’s as simple as that! If you don’t edit your site content regularly, add news articles, blogs etc. you will appear right at the bottom. Every time you add new content, you jump back to the top of the queue. So it’s important that you can and do edit your website and regularly!

What can you do if you have just a few pages of information for your company? Consider adding a Blog. A blog (like this one) is an easy-to-use list of articles grouped by category and keywords. It’s easy to find and construct content and could make a HUGE difference to your exposure. You’re obviously an expert at something, else you wouldn’t be able to run a business based on it!

If you have a community based site, consider opening the forums to all if locked down. Make sure Google can see it so posts are indexed regularly and listed in their search.

The final features are fun to play with and will actually help sites get better rankings even with less Search Engine Optimisation in place.

Have a play around, have fun and keep your website current.