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Facebook have apologised for the way they rolled out a new feature with facial recognition. Now when a user uploads a photograph of their friends, Facebook can suggest which friends are in the picture for ‘tagging’. This has upset a lot of privacy conscious Facebook users because the option is switched on by default.

Facebook do have a history of just ‘switching things on’ without warning, whether it’s personal detail displays, photo albums or friend lists. Each and every time Facebook do this, there is an uproar from privacy groups across the Internet… yet they continue to use Facebook.

Here’s my view; Well done Facebook, what a great piece of functionality you’ve added to your website. Considering you have one of the busiest websites in history, you can still run facial recognition software despite the number of duff profile pictures uploaded. Genius! Facebook now knows what I look like… well if I continue to upload my photos, what should I expect?

This comes right back down to my core belief that the Internet is very much open. Facebook, like any other organisation is made up of a bunch of people I don’t know. I therefore only share details with these strangers that I don’t mind other strangers having access to. I feel others need to be reminded of these truths:

1. When you upload something, someone, somewhere receives it… you don’t necessarily know who
2. When this information is displayed online, in any form, other people have access to it
3. When this information is stored, it is backed up [copied]
4. When this information is displayed to others, it is spread and replicated
5. This information is often cached [copied] by archive servers
6. People may use this information for advertising, for ‘sample images’ or even downloaded for school projects
7. If you delete the original information or photo, it may have already been copied thousands of times and therefore is undeletable

The Internet is about sharing of information, by definition, privacy only exists when you aren’t online. If you don’t want Facebook to know what you look like, don’t upload your photos to it. If you don’t want Facebook to distribute your home address, don’t give Facebook your home address. Only one person is in charge of your personal data, and that’s you. Share only what you’re comfortable sharing and you’ll always remain comfortable with what the Internet does with your data.

Like most Facebook updates, there’s no real harm in what we can now do. We should all instead go hooray for technology, what a nifty thing it is! Anyone who can’t do that should delete their pictures and remove their profile (http://www NULL.facebook NULL.com/group NULL.php?gid=16929680703).

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Image via Wikipedia

As of today, most EU based websites are illegal!

In order to track visitors in analytics software, keep track on a visitor’s shopping basket or to serve adverts, a website uses Cookies. These are tiny files with very basic information in which a website already knows about you and stores it on your computer so that when you come back, it can repopulate the data. They’re wonderful little things and while it may sound intrusive, they can only access the information which they already know, they can’t steal card or bank details, they can’t see whether you bought X product on another site.

Anyway, the EU released a directive that ALL EU websites must actively ask permission from the website visitor before using these cookies… every EU website you ever go on will be constantly asking you whether you accept them or not. If you don’t, your website is illegal.

In the UK, we have a year to comply so don’t panic just yet. 26th March 2012 is the deadline for anyone interested.

Personally I feel this law will be retracted or adjusted because it will be a blow for the EU in a very competitive marketplace: Targeted advertising!

In order to target advertising, cookies are completely necessary, EU advertising companies are going to have to comply to this law more than any other company and that’s going to result in fewer impressions and fewer clicks. Advertisers will instead be forced to outsource to the US or other parts of the world where the Cookie (http://en NULL.wikipedia NULL.org/wiki/HTTP_cookie) directive doesn’t apply.

There is a loophole however, firstly the law doesn’t specifically mention cookies, it covers any data left on a user’s computer. Secondly it does say that ‘unless it is completely necessary for the operation a user is performing.

This means your Google tracking cookie is out, but the cookie which keeps track on a user’s shopping cart is in.

The ICO’s own website (the enforcers of this law) have one workaround in the form of a top banner. Unfortunately this is so badly implemented that if you try navigating around the site, some pages break and are unusable because they previously relied on cookies!

Further problems I foresee is the ‘terms and conditions effect’ where users are so used to clicking ‘agree’ without a second thought, to argue that they knowingly opted in is questionable. Users could however be tricked into agreeing to anything. Websites aimed at children would fall into difficulties when a person under 18 isn’t allowed to enter into a contract and therefore any content served would need to be confirmed by an adult before the site can legally use cookies.

It’s a minefield and a very badly thought out one at that.

So technically most EU websites are now illegal, it’s ok for another 12 months and we can all hope that someone with some forward thinking steps in and puts a halt to it or amends it in some way before we’re all spending a fortune getting these added, arguing with WordPress (A US company), and others, about building this into their software, and just becoming desensitised further into ‘agreeing’ to online contracts.

Starbucks have just announced that it will be dropping the name and band from it’s logo as it wants to expand away from just selling coffee. Many branding experts think this is a dangerous move and normally I would agree, however here’s why I don’t.

First of all, the name ‘Starbucks Coffee’ cannot really be stamped on a bottle of wine (which is on potential area of growth mentioned by their board.) so their logo certainly does need a change. They could opt for one of the following:

• Keeping the overall look (Green band, Siren and Starbucks name), and either change the word ‘coffee’ per application, removing it altogether or changing it to Starbucks Group/Company etc.
• Changing the logo entirely
• Change the logo enough to show change and development, but keep the overall message.

Starbucks have opted for option 3 which I don’t necessarily agree with, but as they’re changing the logo slightly, why not make a big deal about it? They have decided to keep the iconic crowned siren but I feel removed the part of their logo which makes it stand out from a distance, the green band.

For any other business or company, this is a very brave move, for most companies, a downright stupid idea. But we have to remember we’re talking about Starbucks, better known in the US than most of their car manufacturers, well known in the UK and across the world, frequenting many TV and Film story lines and regularly cropping up in comedic jokes.

Personally I don’t like the new logo, however moving to a single colour will help when printing on a myriad of products, removing the text makes it more globally acceptable and most importantly, it will look absolutely fantastic next to the old logo when we’re looking at those ‘logo origins’ or ‘logo progression’ presentations. Someone who only knows the new logo will spot it very easily on a photograph of today’s high street. Backward compatibility is just as important on the high street as forward recognition. But this is where Starbucks’ strong brand really shines. Remember that the logo isn’t a brand, it is just an anchor to it. Changing the logo doesn’t make the coffee taste different, or change the atmosphere in one of their many bars, or make the coffee service any quicker (sorry ‘or slower’), it is just a logo.

Starbucks’ strong brand will push the logo right past the critics and back onto that pedestal before we know what hit us. Now if Joe’s Icecream tried this, it would probably be suicide, but Joe’s is not yet Starbucks.

I’m still here! Just not had much time to post. 2010 is drawing to a close and I still haven’t done that thing that someone asked me to do…

I leave you with a little poem for the modern networker.

Ode to the networker

We all ‘network’ with someone we’ve never actually spoken to, give them a call soon and wish them a happy new year.

Your website deals with a lot of potential customers for you. It’s the passive salesman standing out of the way of the customer, but always there when needed. It’s very easy to forget about him and ignore the people he’s dealing with.

DON’T!

I just unsubscribed from a newsletter after seeing a fantastic example of a company with poor understanding of their audience. (at least the online marketing team)

The company in question I use to buy car parts; brake pads, calipers, spark plugs, timing belts etc. for the rare car I have. They are a nationwide company and very popular for the DIY amateur car mechanic, of which I am one.

Today I received their newsletter of offers, the first in 3 years of my dealings with them. The featured “grab my attention” article forcing me to open the email, wasn’t about squirrels chewing through brake lines, or budget vs branded air filters or the benefits of winter tyres, it didn’t introduce me to a new technological advance on biofuel engine conversion possibilities or a spark plug revolution. The article instead used 6 paragraphs of prime “let’s show ‘em what we got” newsletter space to tell me:

How to check your oil level.

I would guess that 90% of drivers know how to check their oil levels, so the 10% might be worth aiming for…  However lets go back, this is a company selling car parts, not air fresheners and baby seats, but wishbones, utility belts, distributor caps and suspension struts. Of the 10% of people who don’t know how to check their oil levels, how many are realistically buying these parts online?

If this were Halfords, or a similar high street car bits and bobs for your every day driver, then educating the 10% of people running on low oil will make them a small fortune, but this is a company who focusses almost entirely on selling parts to DIY mechanics. Any diy mechanic who can’t check the oil level should not be allowed within 10 miles of a motor vehicle.

Your website is a salesman, he should be completely up to date about your company or business, he should have all the information and be able to give it at the right time. If he is trying to educate people, make sure his information is tailored to the people standing in front of him. Don’t alienate 90% of your clients to attract the final 10% who wandered in by accident while looking for Homebase. Alienate the 10% and keep your 90% of good, quality, loyal customers coming back.

I will continue using this car parts company, they are good at what they do, but they’ve lost the ability to market to me despite me being their perfect customer.

Web marketing is fairly unique to offline marketing in that the technology and trends are changing constantly. Audiences move from site to trend by the time a campaign hits the last one.

April fools day coupled with the random 1-2-1 webcam website chatroulette provided a great opportunity for one soft drinks manufacturer to show that they are indeed looking into these new crazes.

ChatRoulette provides an interesting platform and who knows what the potential is here. This is however a very slow and narrow market especially for someone like Dr Pepper who rely heavily on volume rather than quality sales, would someone be able to use the same platform for quality sales?

This video however is topical, has been well edited, it has elements of the reality ‘hidden camera’ which has always been popular. So may well go viral. I’m assuming this was the goal of the campaign from the get-go.

At this time, the video has been seen only 27,000 times but it has already surfaced on viral sharing websites so keep an eye on it.

No amount of Jargon-free sales pitches will ever truly get across the benefits of working with Zako Media. But for a REALLY dumbed down version. I turn to my old friend XKCD who help keep me sane in times of computer trouble, car trouble, dog trouble… well general problems:

I don’t do this often but I’ve just had an interesting discussion with DRT Auto used car sales and servicing company in Clydach Swansea. A brief history; I saw DRT Auto advertising a few cars on ebay and decided to pop up to Clydach and see what used cars they had in stock. A rather nice Mazda MX6 caught my eye and we started it up and made the basic checks. I spoke to the owner who seemed very defensive when I asked about his returns policy/warranty. He told me outright, they’ll bring it round, I’ll go for a drive and if anything’s wrong, he’ll give my money back.

The day came and DRT autos did indeed deliver the car, pointed out the absence of one brakelight and then left… no test drive, no checks, no nothing. I sorted out the insurance and went for a quick spin around the block. (I’m not used to manual cars so didn’t put any pressure on it.). I picked up Yovina in it, dropped her off and picked her up the next day. Looking outside the window, I noticed a large puddle, after investigation it was spewing water from the water pump. Driving it in this condition will damage the engine, so it’s housebound. Also checking through MOT rules (which is due shortly), the handbrake cable was dangerously loose, one other rear light was missing, and the drivers seatbelt didn’t retract smoothly… After an MOT check, all 4 brakes needed new pads, 2 needed new rotors, and the ABS was failing somewhere causing the warning light to come on. Also one of the suspension struts had failed and the steering had excessive play. This combines made it unfit for purpose under the sale of good act. It also makes it dangerous. Non-essential problems include interior boot light full of water, the heater blower and a/c didn’t work. While minor issues, they did advertise it with A/C. This will be too costly to repair given the value of the vehicle and the complete lack of pressure in the system.

I called DRT Autos straight away and started with the Water pump which they said they would sort. 3 days later, I called them back and they now want to charge me for the repair work and part!

After research, selling a vehicle in this condition is illegal and I am fully in the belief that they are completely liable to repair these issues or offer a full refund. They unfortunately aren’t liable for the heater resistor pack I bought, the Haynes manual or spare bulbs, nor are they liable for the Air conditioning, the water pump nor some of the many other issues this car has. I will be contacting Trading standards in the morning because DRT Autos is not conforming to UK law, have given me a rather expensive and dangerous oversized paperweight when I asked for a car, which I could drive, road worthiness should have been assumed. Trade Centre Wales have just been fined £5000 for a similar case.

In the meantime, I have no car to speak of and am fuming. I have places to go and more importantly, Yovina needs to get to work every day!

*UPDATE 9th March 2010*

Phoned the garage back, I’ve decided to get them to do the work paid or not. If they do charge me, and it wasn’t just an error, I will then go through trading standards. I spoke to the same guy who said the mechanic had a heart attack and is in hospital so they probably can’t do it this week… Part of me wants it to be true so that they’re not just making excuses, the other part doesn’t because well… heart attacks aren’t good. He also told me it should be ok to drive provided I keep topping up with water… do I believe him? Given the MOT failure, this is illegal advice. Posted this question on an MX6 forum so will see what the replies are.

*UPDATE 10th March 2010*

Had a missed call at 8am this morning from DRT Auto. I called back mid afternoon and spoke to the same person as yesterday. The guy who suffered the heart attack is back at work today. (In the days of the credit crunch, I doubt DRT Autos offer sick pay (although I could be wrong) so a speedy recovery is essential.) The person I spoke to said he would come round after work to have a look at it… 20:16pm he’s not arrived… 11th March – Still heard nothing. Will try calling again but keep getting engaged tone… This blog is currently top in Google for ‘DRT Autos’

*UPDATE 11th March 2010*

DRT Auto Mechanic with a heart attack is off again. He offered to come by tonight but I arranged to take the car to their garage tomorrow at 11… At least there I can’t get fobbed off or ignored.

*UPDATE 18th March 2010*

I went in last Friday, the heart-attack mechanic had a look and confirmed it was the water pump. I mentioned the ABS light (which is an MOT failure and potentially dodgy brakes) he just swore about his own nightmare with these and says it’s pretty much a gamble when they come on and off. I tried to explain mine was always on but he went back to another car he was servicing complaining that the water pump replacement was going to be a hellishly long job.

The boss came wandering over and asked if he’d ordered the part, I said I have no idea, he wandered off, came back and said they’ll call me in a couple of days to collect and repair the car… almost a week on, I’ve heard nothing…

*UPDATE – 29th March*

DRT auto still don’t have the part. I phoned Eurocarparts (5 mins from Clydach) and they said they would have one the following day. Indeed they did. I now have a water pump and various other parts needed to make this car roadworthy and legal. The ABS brake problem I’ll need to head to a garage for, as with the brake fluid leak I can’t find. I frankly no longer trust DRT Auto to fix so I have been advised to keep all receipts for any parts and labour and Trading standards will hopefully be working to claim as much back from the garage as possible.

When I first visited, the mechanic (the one who later had a heart attack) complained of people braking into the grounds, smashing windscreens etc. I have a feeling I know why, they probably sold them a car too.

*UPDATE – 10th April 2010*

It’s official, I sent the car in for an MOT. Rear brake disks excessively pitted. Excessive play in steering system, Serious leak in 1 shock absorber leaving it with negligible damping effect, parking brake recording little or no effort, ABS faulty.

I found the brake fluid leak and tightened a bolt to keep it contained. I have also given the seatbelts a good clean to aid their retraction so these managed to get through. Alarmed at everything else wrong with it. Drove in with MOT report he booked me in on Monday to repair and booked an MOT on Tuesday.

*UPDATE 19th April 2010 *

Brought car in to DRT Autos in Clydach as requested on the Monday for repair. He sent me to the cafe to talk to heart attack guy for costings… At this stage I don’t care about prices, I just need this done before I commit suicide. We walked back up to the garage and he made a list of parts. He then sent me home and said he’d order the parts in and give me a call then started whining about their incompetent suppliers… deja vu here, we’ve done this bit with the water pump… They still don’t have one of these in the garage, I asked. I guess we’re missing the MOT booking tomorrow then Dave? 6 weeks and counting. Still no water pump, and quickly losing my sanity!

DO NOT USE DRT AUTO IN CLYDACH, THEY SOLD ME AN UNROADWORTHY VEHICLE ILLEGALLY AND HAVE BEEN NOTHING BUT TROUBLE EVER SINCE

*UPDATE 18th October 2011*

DRT Autos have changed their name a few times but still never got back to me. I paid for the repairs with other garages namely Mitch’s Auto services who did a fine job on an exhaust when the rust bit through and DL motors who helped with CV boots and my last MOT. These have both been brilliant. DRT Autos it seems are still trading, the names appear in comments from other unsatisfied customers below. I can’t accept liability for these as I have not dealt with David at DRT since.

I should also add that Trading standards is a load of poo. I spoke to the CAB who basically told me ‘Buyer Beware’ and that even if I did win in court, I would have to give the car back before they owed me a refund and even then they could delay payment or claim poverty so I would be without car AND money. Consumer protection when buying from dealers is on paper only and doesn’t really exist.

I occasionally watch these ‘customs’ docusoaps on TV where they send drug sniffer dogs into airports and cut open children’s books to find stashes of cocaine in the cover. It’s all fascinating stuff, and it’s amazing to see what people try and get away with.

I’ve always wondered however, what happens if they get it wrong? What if they cut up an expensive camera only to find it filled with the usual set of electronics, or deface a child’s toy to find it completely empty or harbouring a little sand from the beach?

Today I found out, they just put the pieces back in the box and deliver it. A friend returned a USB 3G modem and cable from Australia by post. Thankfully the modem survived, but the cable is unusable:

There were no stickers on the package, no apology, no £5 cheque for a replacement cable, just a broken cable and bits of surgically removed plastic! I don’t know if it was done by UK or Australian customs, I don’t know why, they didn’t even bother to properly reseal the package, it was just stuck down with the same glue Jen used to package it to start with and dropped through my letterbox by the postman.

I hope this doesn’t happen too often, think of those children opening a stuffed bunny birthday present only to find it had been decapitated by some overzealous customs official.

Thank you whoever you are, for not cutting up the modem and various other things I have posted from abroad. Next time, a little post-it with a handwritten ‘Sorry’ would have been enough for something of this value. At least that way I’d accept it’s part of your job to destroy other people’s things.

After buying a tripod for the animal rescue video project (more on that later), I decided to experiment. This is my first attempt at a virtual tour. If I can perfect the technique, perhaps we can offer it as a service. For the time being however, there are too many niggling problems at the moment.

Not bad, but could be better. Click and drag image to view. (may take a while to load on slow connections)