Blogging isn’t new, most people have their own blogs and can see the benefits, but some people don’t, and I want to play a part in changing that. A good business blog isn’t about inane subjects like where your last holiday was spent or your new kittens (unless you’re in the holiday or animal rescue business) and if you are an expert in your chosen field, it doesn’t have to be difficult to come up with new ideas and topics.

Top 10 reasons for having a blog:

1. SEO – The search engines LOVE blogs, more and more are appearing in the top results. Google in particular is now concentrating on newer content vs old and it’s time your static website started getting a piece of that action.
2. Credibility - By releasing well worded articles, you can prove your expertise to the general public, you will build up a reputation of being knowledgable and passionate about your chosen subject and not just following an ‘it pays the bills’ mentality about your business.
3. Free links – A good article is shared with others, the link gets emailed and posted on other’s blogs and comments, the back links help both click throughs and again aid the SEO.
4. Up-to-the-minute – Almost all industries are undergoing change on a daily basis, by writing articles about these changes and how they affect your target market, you can keep people informed, especially if you’re the first to blog about it.
5. Interaction – Blogs are usually linked by keywords, once a user has finished with one blog either by reading or irrelevancy, there is the option for them to see previous articles on the same subject, this gives more exposure, more chance of being seen and shared. Again the SEO benefits are amazing.
6. Openness – Depending on the type of business and impression you want to give as a business, adding personal blogs can be a benefit. In many businesses, the USP is the individual involved. By being open and sharing shows you have nothing to hide and helps visitors build a rapport with you.
7. I’m still here – The Internet is well over a decade old, it is full of closed business and obsolete sites. By updating a dated blog, you are showing Google and your visitors that you are still operating in full force.
8. Special offers and Updates – Blogs are a great way to update clients without hitting them with constant unread newsletters. It enables them to see smaller changes within the company, new product launches and allows you to post special offers.
9. Allows overpopulation – One of the first mistakes people tend to make with new websites is to write too much information. Some visitors want that information however and the blog is a brilliant repository. You can keep your main pages clean with good sales copy and write all the technical details and performance results in an article.
10. Feedback. – A static website is relatively flat, it can act as a barrier between the visitor and the business. A blog opens the comments channel allowing visitors to play a part in the growth of your online presence. They also tend to be written in a more relaxed way helping your visitor to feel more relaxed and less defensive to sales copy.

“But I’ll run out of things to write about”

Ask for ideas, look at similar industry blogs, read your industry’s news, blog about what you see, put it into plain English.
Accountants – Tax saving tips, How the budget effects small businesses (dumbed down version), what does the expenses row mean?, why are politicians choosing to wait until the next election to stand down?
Estate Agents – What’s happening to the property market? What should first time buyers be looking out for? What can sellers do to increase their chances?
Graphic Designers – A good designer produces work which is beautiful to look at, show it! What thought processes go behind a good design? Give us case studies, explain why a blue blob with the letter ‘Y’ just cost your client £600.
Unemployed people – I’ve been talking to a young lady who’s making a small fortune by being unemployed, she’s written a book about job hunting blogged and vlogged about it and is really pushing her online profile.

The lists are endless but you get the idea.

Don’t have a blog? have I convinced you to give it a try? How about this for numbers: I don’t put much time into my own site, I spend too much time with other people’s, but every so often I post a new blog. When I do, my site traffic spikes up 50-100% within a few days before settling down at an overall 2% increase. One blog per week will double my overall site traffic every 35 weeks, one blog per day will almost double the traffic every month!!! If I stop, a decrease will start, but for now it just grows steadily.

How do you get it? You can install Wordpress straight on to your website with custom or matching themes, (or we could do it for you) or you can use one of the hundreds of free blogging websites. Wordpress again is by far the best in my personal opinion and very easy to set up and use. (I’m not on commission with Wordpress, it’s just really good, in fact this blog is using wordpress)

Is there a benefit to having it installed or using the free option?

The free option is excellent but does have some advertising on for Wordpress and links to other people’s blogs on similar subjects. Quality here is key, make sure your blog is better than the other related articles and yours will shine through. Wordpress also benefits from high seo rankings so there is a good change of being seen.

The self-hosted version loses the ads and has no competition. It helps build the seo rankings for your whole site and allows you to use your domain name, although the seo benefits may not be instant, they will be longer standing.

If you haven’t got one, get one now and happy posting.

Richard Branson’s Blog
Stephen Fry’s Blog
Ivan Misner’s Blog
Derren Brown’s Blog

Google is forever releasing new features, most of which aren’t really of interest to the general user however today, things change. Google have added new search options. The next time you search for something, click ‘Show Options’ in the blue bar. Now you have a number of filters you can use to refine your search. These filters do make life easier but they are also the start of something big.

Type filters include: Video, Forums and Reviews

Time Filters include: Recent results, Past 24 hours, Past week, Past Year

There are also related searches and a ‘Wonder Wheel’

The type filters are going to make life easier for searchers to find what they are looking for and will be useful but won’t require changes from website owners. If you do run a searchable forum however, I would recommend your results display correctly in date order. To do this, go onto google and type:

Site:http://www.yoursite.com/forumdirectory

Then use the options to sort by date. Talk to your web designer about your choices if they don’t display as you would expect. Some coding changes may be required.

The time filters are the most important. The more recently your content was updated or added to, the higher you will appear… it’s as simple as that! If you don’t edit your site content regularly, add news articles, blogs etc. you will appear right at the bottom. Every time you add new content, you jump back to the top of the queue. So it’s important that you can and do edit your website and regularly!

What can you do if you have just a few pages of information for your company? Consider adding a Blog. A blog (like this one) is an easy-to-use list of articles grouped by category and keywords. It’s easy to find and construct content and could make a HUGE difference to your exposure. You’re obviously an expert at something, else you wouldn’t be able to run a business based on it!

If you have a community based site, consider opening the forums to all if locked down. Make sure Google can see it so posts are indexed regularly and listed in their search.

The final features are fun to play with and will actually help sites get better rankings even with less Search Engine Optimisation in place.

Have a play around, have fun and keep your website current.

As the self-assessment deadline draws closer, thousands of business are being hit with an email, supposedly from the tax office claiming they are owed a rebate. HMRC describe it as ”the most sophisticated and prolific scam” they’ve had to deal with and would like to remind people that HMRC will only ever offer rebates by post.

HMRC are receiving around 500 of these emails forwarded by customers. Taxpayers are being asked either to leave their bank details or to call a premium rate number which will charge them around £6 per minute as they hold for a reply.

From HMRC: “We only ever contact customers who are due a refund in writing by post,” said a spokesman for HMRC. “We never use emails, telephone calls or external companies in these circumstances, and it is very important that anyone receiving it does not reply or provide any personal details whatsoever.”

Did you know that everything you do on your computer is recorded, even when not online. Documents are saved, credit card information is recorded, passwords are encrypted but still noted. Normally this isn’t a problem and is a vital peice of the computer’s functioning.

When you come to sell the computer however, issues can arise. Deleting files isn’t enough, even some harddrive wipe software doesn’t quite do the job, and a good expert can gain access to your information despite the wipe. As you surf social networking sites like Facebook and Myspace, banking sites, registration forms, online tax returns etc. the hard disk records all aspects of you and your life giving a hacker enough information to open bank accounts and get loans in your name. They can obtain credit leaving you to pick up the peices. You really don’t expect them to pay the money back do you?

Scary stuff? Well you don’t have to be worried because there is an easy, ultra-secure way to solve the problem. All the information whether on a PC or laptop is stored in a removable box. For someone who knows what they’re doing, 10 minutes is enough time to open the PC or laptop, remove the drive and replace it with a brand new, blank disk. These can cost as little as £40 so is well worth the investment, cheaper than a lot of disk wipe software and ultimately gives complete peice of mind.

Destroying data on the removed drive should be done with care. Safety goggles should be used as smashing it with a hammer is the best way to ensure the hard disk data is gone forever. In the casing is a vacuum sealed cavity containing metal disks, these store data magnetically so make sure these are in as many pieces as possible. They shatter easily so once you’re through the protective layer, they go without much of a problem. Just make sure you’ve pulled out the right part from the PC.

Rather than destroy it, if it’s not a laptop, you can sometimes install the hard drive into your new computer giving you access to all the files you had before on a second drive. This isn’t always recommended as relying on older hard drives isn’t usually a good idea.

If you’re based in Watford, Hertfordshire and surrounding areas and are not happy with doing this yourself. Give Simon a call at Zako Media on 0208 123 6609 and we’ll be happy to pop round with a new drive and kill your old one on site for a small fee. We can also reinstall Windows providing you have the original disks for a little extra but the choices are yours.

Don’t get caught out, information is far too easy to get hold of, and impossible to get back, so make sure you’re secure. Destroy your hard disk before sale.

As more and more businesses are shutting shops and offices to concentrate on their online presence, is the Internet really connecting people or is it devaluing the real connections we have and isolating us?

Despite some of our larger clients, I refuse to charge corporate fees to small businesses because I enjoy working with them so much more than faceless executives. This means I am regularly speaking to people working from home offices and around 50% of the time, work alone.

Before the Internet, this wouldn’t have been possible, a lone worker would need an office and exceptionally expensive marketing techniques. Before the telephone they needed meeting spaces and prominent postal addresses. With the Internet here and rapidly growing, the meeting space has gone, the office has been sacrificed, the telephone sits silently and formal office-wear has been replaced by the dressing-gown.

According to retail analysts: Verdict Research, in 2007 online shopping grew by 33.4% to £10.9bn in 2007. They foresee online sales tripling over the next five years. All the major supermarkets now deliver shopping for you. Pubs are closing countrywide faster than ever, real social lives are slowly diminishing.

Meanwhile, as the Internet makes working from home a more convenient and cheaper option, the media and Government are making it as difficult as possible for us to leave our homes, Petrol prices are forever rising, knife crime, war, terrorism, danger danger danger!

To fill the need for social interaction, Internet users are now resorting to Facebook, Myspace, email, instant messaging, online dating, online chat, anything to keep the social interaction going. Using these systems connects us with old friends, clients, suppliers, family and new people from all over the world, but is it enough? Today in 2008, we can wake up, have conversations with family and friends, catch up with clients, and answer a few enquiries all before brushing our teeth. What is the world coming to? We’re dropping human interaction for the convenience of the Internet, then finding a way to replace what we’ve lost through the same medium.

From a marketing point of view, this is not necessarily a bad thing, our demographic is becoming easier to find and reach as they’ve all pigeon-holed themselves to their favourite communities.

From a business and financial point of view, it helps keep overheads down and allows people to work at their own pace, particularly useful for single-parent families or other situations where available time is sporadic.

From a personal point of view, we’re connected to people we never thought we’d hear from again, but in many cases, slightly less connected to our neighbours and family. We see major family news on Facebook before we hear about it directly, with the extra connections and busier lifestyle, we leave family dinners longer and longer, people who should be close family, we see once a year.

Are we isolating ourselves in our homes and offices or are we better connected than ever before? Is networking the new socialising?