As more and more businesses are shutting shops and offices to concentrate on their online presence, is the Internet really connecting people or is it devaluing the real connections we have and isolating us?

Despite some of our larger clients, I refuse to charge corporate fees to small businesses because I enjoy working with them so much more than faceless executives. This means I am regularly speaking to people working from home offices and around 50% of the time, work alone.

Before the Internet, this wouldn’t have been possible, a lone worker would need an office and exceptionally expensive marketing techniques. Before the telephone they needed meeting spaces and prominent postal addresses. With the Internet here and rapidly growing, the meeting space has gone, the office has been sacrificed, the telephone sits silently and formal office-wear has been replaced by the dressing-gown.

According to retail analysts: Verdict Research, in 2007 online shopping grew by 33.4% to £10.9bn in 2007. They foresee online sales tripling over the next five years. All the major supermarkets now deliver shopping for you. Pubs are closing countrywide faster than ever, real social lives are slowly diminishing.

Meanwhile, as the Internet makes working from home a more convenient and cheaper option, the media and Government are making it as difficult as possible for us to leave our homes, Petrol prices are forever rising, knife crime, war, terrorism, danger danger danger!

To fill the need for social interaction, Internet users are now resorting to Facebook, Myspace, email, instant messaging, online dating, online chat, anything to keep the social interaction going. Using these systems connects us with old friends, clients, suppliers, family and new people from all over the world, but is it enough? Today in 2008, we can wake up, have conversations with family and friends, catch up with clients, and answer a few enquiries all before brushing our teeth. What is the world coming to? We’re dropping human interaction for the convenience of the Internet, then finding a way to replace what we’ve lost through the same medium.

From a marketing point of view, this is not necessarily a bad thing, our demographic is becoming easier to find and reach as they’ve all pigeon-holed themselves to their favourite communities.

From a business and financial point of view, it helps keep overheads down and allows people to work at their own pace, particularly useful for single-parent families or other situations where available time is sporadic.

From a personal point of view, we’re connected to people we never thought we’d hear from again, but in many cases, slightly less connected to our neighbours and family. We see major family news on Facebook before we hear about it directly, with the extra connections and busier lifestyle, we leave family dinners longer and longer, people who should be close family, we see once a year.

Are we isolating ourselves in our homes and offices or are we better connected than ever before? Is networking the new socialising?

During one of my lives, I became a trained coffee expert, think of wine tasting but with coffee. Some hardened drinkers would be amazed at the variation of taste and textures of coffee grown in different climates under different conditions on different soils. Part of the training was to identify the soil, altitude and climate the coffee was from just by the taste.

Did you know there are two different types of coffee bean, Arabica and Robusta. Arabica beans are by far the better quality than Robusta and when raw have a smell similar to that of blueberries. They must be grown at between 600-2000 metres. Robusta beans are less variant and tend to be a little more grainy. They can grow well at low altitudes of 200-800 meters, they are also less subject to pest and rough handling problems. They yield more pounds of finished goods per acre at a lower cost of production.

Coffee beans tend to grow best with plenty of water but with the altitude and temperature, this can be tricky. The best place to grow coffee for the best flavour (in my opinion) is on volcanic soil and the pumice is excellent at trapping rainwater. Altitude + Volcanic soil generally means on the side of a volcano… as you can imaging, many crops have been lost on the side of active volcanoes.

Coffee beans look like cherries when growing… well, a picture paints a thousand words:

Coffee Bush

When ripe, the beans are picked and skinned to reveal the green pip within. Due to such wide taste variances, these need to be blended to produce the taste a brand consumer is familiar with, every cup of coffee from starbucks should taste exactly the same as the last no matter where it is… this is a tough job, especially when the beans don’t have any true flavour as yet, that comes later.

If the coffee is to be decaffeinated, they are now usually soaked in water to dissolve the caffeine and flavours, the water is put through a carbon filter to remove the caffeine and then readded to a proportion of the beans in an attempt to bring back the flavour and smell… all I ask is that you try fresh and treated beans and taste the difference. untreated beans generally have a much richer flavour, this is of course assuming artificial flavourings aren’t added to the decaffeinated beans. This is called the Swiss water method, there are other methods involving solvents and even rumours of using urine… In the commercial coffee world, this wouldn’t be allowed so it’s probably just hearsay.

The fresh (or brutally murdered) coffee beans are then added to a giant drum in the commercial world, though an stone oven would do just as well, they are dried to lose about 12% of water, then roasted at 250 degrees celsius. For quick cooling, the roasted beans are drenched and air dried to avoid burning the beans, they are then packaged and shipped.

Enough of this waffle, how do I make coffee?

I shared the above to hopefully help readers appreciate the processes and treat coffee with the respect it deserves. Coffee tastes best freshly ground. Invest in a course coffee grounder and start buying whole coffee beans, there is little (if any) difference in the cost of the beans so there’s no excuse! The beans should be kept in the fridge and can be frozen if they’re not going to be used for some time. An airtight back is recommended, usually the packet will be resealable.

First step, boil the kettle. Kettles are designed for boiling water, but boiling water will burn coffee and leave a bitter taste. The ideal temperature is about 90 degrees C not 100!

Once you’re ready for a cup of the good stuff, pull the cafetiere off that dusty shelf and wipe it clean.

Grind the coffee beans on a course setting, if you’re a cheapskate like me and have a pressure on/off button, then experiment in how much grinding works. You don’t want a fine power but something a little larger than sand, this will prevent it creeping through or round the mesh of the press. Use about 2 heaped teaspoons of beans per cup. (if you’re blessed with sensitive scales like the ones on the corner shop shelf next to the bongs, measure exactly 8gramms per cup.) Once ground, add them to the cafetiere.

Add a splash of cold tap water to the kettle once boiled to bring the temperature back down and pour just enough into the cafetiere to cover the coffee grounds. Give it a little stir to bloom (create a foam) and add the rest of the water. Don’t go to the loo or check your emails! Start a timer. Depending on the courseness, the best brewing time varies, but never leave it for more than 4 minutes (I tend to aim for 3minutes 30s). After 4 minutes, the bitter elements of the bean come through spoiling the coffee.

Once finished, give it another quick stir, then press the plunger slowly and pour. (If you can, now would be a great time to pour a little off to compare with instant coffee to remind yourself about how you wish you’d seen an article like this before.) Allow the cup to sit to settle any remaining sediment.

Tip: If you do scorch the coffee with a hot kettle, or stew them in the cafetiere, add a pinch of salt. This will take away most of the bitterness and give it a sweeter taste.

Another patronising ‘did you know’ Noted as one of the world’s largest, most valuable, legally traded commodities after oil, coffee has become a vital cash crop for many Third World countries. Over one hundred million people in developing countries have become dependent on coffee as the primary source of income. Coffee has become the primary export and backbone for African countries like Uganda, Burundi, Rwanda, and Ethiopia as well as many Central American countries.

Where can I find a decent coffee bean? That is a matter of taste, my personal favourite is Starbucks Cafe Estima (the same one they use in-store) If you’re SE based, check out Tchibo as they have a selection of fresh coffee behind the counter. The beans are changed weekly for freshness. Other brands I’m sure do the same.

If you would like to help 3rd world more directly than just buying from some brand with ‘Fairtrade’ splattered across their expensive tables in premium locations with fat-cat executives, speak to a real coffee expert, an Ecademist Anne Quinn who imports coffee beans herself as a personal interest and pursuit to helping those in need.

Wake up and smell the coffee, just another small part of life which should be enjoyed rather than hurried.

Working from home has a lot going for it. What I love most is that I don’t have to join in the rush hour traffic any more. I found that my blood pressure and stress levels actually reduced significantly when I began working from home – even with all the uncertainties of running a small business!

However, there can also be challenges if you work from home, or spend most of the time on your own. The following are situations that you may have come across:

Be at work while you’re at work
If you have, or are just starting, a business that is to provide your main income then you will need some self-discipline. The freedom to do what you want, when you want is wonderful – but take care not to get carried away! You may find yourself tempted to ‘pop out’ to the supermarket, the gym, or even the golf course – because it’s quieter during the day. And those little jobs around the house start beckoning now that you see them all the time. Before you know it, big chunks of your day have disappeared in non-work activities and you’re struggling to get enough clients or sales to make your business viable.

Just as if you were working for someone else, you need to have regular working hours – but you can be a bit creative! You don’t have to be ‘at work’ from 9-5, if you work better early in the morning, you might choose 6am-2pm. Or, if you’re a night owl you might prefer 2pm-10pm. It doesn’t matter so much when you work, as long as you put the hours in and work while you’re ‘at work’.

Set a time for ‘going home’
Some people have the opposite problem and would work around the clock if they could! If this is you, then you will need to set yourself a time to stop work and ‘go home’. It can be very tempting to just do ‘one more thing’ – I know I’m guilty of researching on the internet and losing track of time. But all your efforts could be for nothing if you make yourself ill by pushing too hard.

Believe it or not, having a proper break at the end of the day will actually help you get more done. Have you ever had a problem that you spent ages trying to solve and then find that the answer comes to you the next day while you’re in the shower or brushing your teeth? That’s because your subconscious carries on working while you’re relaxing or asleep – and it actually needs you to stop thinking about the problem while it takes over! 

Set Boundaries for Family and Friends
This is a particularly sensitive and tricky area. When you work from home, friends and family will often phone for a chat or drop in for coffee – just because they can. They don’t understand that you’re trying to make a living or have deadlines to meet. So you have to tell them, and teach them about your hours of business. 

If you don’t set boundaries, you’ll end up feeling resentful and not enjoy their company so much when you are ‘off duty’. They may be a bit surprised at first but will soon get the message if you continue to stand firm. If you feel uncomfortable doing this, practise what you want to say beforehand so you’re prepared when they call. It’s OK to say that you’re busy right now and can you call them back later (at a time to suit you). 

Schedule meetings in your diary
A lot of business owners don’t like the isolation of working on their own. They miss having people around them. So, while it’s important to use your working day productively, you also need to schedule in meetings with a fellow business owner. Have coffee or lunch and bat some ideas around. Don’t be afraid to ask for advice. Be mutually supportive. Celebrate your wins. Commiserate and pick up the pieces if necessary. You can’t usually do this with friends and family because they don’t understand what it’s like to be in business. 

Do choose carefully who you trust with details about your business – and make sure it doesn’t turn into a mutual moaning session! The aim is to feel less isolated, not become totally depressed.

Make Room to Work
If you’re cramped in a tiny space under the stairs, or perched on the end of the dining table, you will struggle to make headway with your business. It’s important that you have enough room to work, room to keep your papers tidily and room to make and take phone calls in a business-like way. 

Turning up to client meetings with coffee rings or jam on a proposal is not professional. Keep telling your little ones to ‘be careful’ around your papers or laptop, and the result will be nervous dispositions all round. Just as you need to be able to separate work time from home time, so you need to have somewhere that is just for your business and that won’t interfere with family life. 

© Louise Barnes-Johnston, 2008 - Used with permission

Louise Barnes-Johnston is “The Business Accelerator”. She provides business coaching and mentoring for entrepreneurs and owners of small businesses. Get a copy of her FREE report “10 Ways to Boost Your Business” at http://www.frontline-results.com

Twitter, the popular social networking applet which allows users to answer ‘What are you doing now?’ in 140 characters or less has stopped sending SMS messages to UK users. Unable to find a mobile partner to offer better rates, they have been forced with escalating costs to stop the service all together. Twitter already capped the messages at 250 per month, but this still costs around £500 per user per year outside the US, India and Canada.

The following alternatives are available:

• m.twitter.com works on browser-enabled phones
• m.slandr.net works on browser-enabled phones
• TwitterMail works on email-enabled phones
• Cellity works on java-enabled phones
• TwitterBerry works on BlackBerry brand phones
• Twitterific works on iPhones

In the meantime, you can still update your twitter status by sending an SMS to +44 7624 801 423 as many times as your credit will allow.

Do you know the head of any mobile network in the UK? If they are interested in becoming a saviour, and gain plenty of extra publicity, put them in touch with Twitter to get things moving again!

Twitter is used by a number of companies wishing to keep in touch with each other, one SMS to the system will forward out to all ‘followers’ keeping each other up to date with what’s going on. Business collaborations have also been using it to keep the teams updated with current developments, and Joe Public to keep in touch with friends. We’ve yet to see any paid advertising on the platform, but the potential revenue for this would be immense, especially if the SMS service could be resumed.

Besides keeping in contact with other users, strengthening relationships and promoting themselves and their brand, users can also use Twitter to keep up to date with BBC News, what’s going on in the Big Brother house and even London Underground service updates. Twitter can be used to update status’ on several other platforms like Ecademy, Facebook and can be set to update automatically using other APIs, RSS feeds from blogs etc.

Identity theft is big business! With the information sharing age upon us, should we take steps to start the information restriction age to protect our online identities from theft? More and more of our business and personal practices are online. We make payments online, transfer and recieve large quantities of money online. Our banks are online. Facebook, Linkedin, Bebo, Ecademy, Twitter users have much of their personalities online. Websites simply aren’t protecting our online identities the way they should be, and the law doesn’t want to know, so we have to take matters into our own hands!

This is by no means a definitive list so please do add ideas into the comments if there’s anything you feel should be added.

Basic steps to protect your identity online:

Passwords:

First and easiest route for online identity theft is the human element; passwords. I can access my business bank account with a single username and password and that scares me, but it doesn’t have to. To obtain this information, an identity thief can use 3 methods:

1. Know what I like and try to guess the password based on my interests, relationships, date of birth. (all of which can be obtained through facebook!)SOLUTION: Do not choose easily guessable passwords (and no S1m0n isn’t much more secure than Simon when using real words)
2. If I use the same password for more than one service, someone gets hold of the password for one system and can access another. This can happen by signing in to an untrusted website where they’re not asking for money but you do need to register. It can happen by a legitimate website being hacked or it could even be overheard or abused when you’re in a hotel foyer, calling home directing your friend or PA into your email to get your booking details.
   
   SOLUTION: Use a different password for different websites.Alternatively use one secure password for the secure sites and lesser passwords for lesser sites. i.e. my business and personal banks have the same password. My hotmail account (used for junk only) and facebook account use another.
3. The Brute Force or dictionary attack uses random characters or known words with and without numbers to keep guessing. This is done automatically and can guess around 10,000 possible combinations in an day. If your password happens to be in a dictionary with or without numbers no matter how obscure, the password will be guessed within a few hours. If you had a long random list of numbers and letters, it could take weeks or even months. Some websites lock out after a few guesses to try and prevent it, but most don’t.SOLUTION: Choose passwords as randomly as possible but it needs to be memorable!

   One tip I’ve heard for helping to keep passwords obscure for both computers and humans is to anacronym it. For example, I could have the password: MWCFMAICFMK based on the phrase: “My wife comes from Mauritius and I come from Milton Keynes” It makes it random but memorable for someone who knows this keyphrase. Add some numbers in there to increase randomness and you’re laughing. The common way is to change similar letters and numbers. (for example the letter i becomes the number one) This can help but don’t rely on it 100%.

   Finished Password: mwcfm41cfmk (12 characters)

Forgotten Passwords

Ok my password is secure. The second route into less secure sites is hitting the ‘Forgotten password’ button. Some ask simple information (mothers maiden name, date of birth etc.) before emailing them to the account in your profile, some just email, some will allow a complete password reset and only email to confirm giving immediate but limited access. You therefore need to protect your mother’s maiden name, and your date of birth. The trouble is that this information isn’t all that hard to get hold of!

Solutions? When you’re asked for your date of birth and mother’s maiden name on non-trusted sites and where lying isn’t going to be called fraud, lie. Use a date of birth and name which means nothing realistically to you but which only you know as being your backup details. This way people who know your real DOB won’t be able to gain access.  Obviously when applying for credit, insurance etc. you have a legal obligation to provide your real details but these tend to be more secure.

Post-it Notes

One of the biggest no-goes in the history of computers! Never, under any circumstances, at all, ever write down your passwords on a post-it note and stick it to your monitor! The back of your desk diary is the second most common place to write it. This can be as helpful as sending a mass email with all your passwords to your friends, IT repairman, next door neighbour’s son who helps you every time you get a virus etc etc etc…

If you need to write your access details down at any point, you need to keep this as secure as the original information. Don’t label it ‘Passwords’ don’t leave it within easy and obvious access from the PC. write the actual password element backwards. Anyone who tried it the normal way will assume it’s out of date and give up. My sheet with the password above would read:

Hotmail:
simon@hotmail.com
kmfc14mfcwm

The Computer :

While we’re working in the office, the next thing to keep secure is the computer. Make sure you have a good anti-virus. AVG is one of the best I’ve ever used in the last 10 years, and they do have a free version for domestic use (http://free.avg.com/) How will this help?

Some of the worse virus’ and programs you can have on your PC are the ones that don’t do anything visibly. Some can sit there logging everything you type (usernames, letters, passwords, emails, credit card numbers) and send them off to the originator to decode. A good virus scan should keep these out and keep you safe.

Some people also recommend lavasoft’s adaware too to run every so often. This helps catch things which aren’t specifically classed as virus’s but can be damaging. Don’t be alarmed when you see the number of things it will find, to be on the safe side, it removes everything which could track what you’re doing including internet cookies which are very limited and don’t really do anything bad besides help record that you’re logged into a site but doesn’t give away passwords. Their free version is here: http://lavasoft.com/products/ad_aware_free.php

The websites

The websites themselves can also be quite weak. When you sign up with a site or make a payment, it’s illegal for the website owner to store your credit card details and certain others without a minimum level of security… but who enforces laws on the internet? Only use trusted websites with a proven track record to give your more private details to.  If you don’t trust them or there’s doubt, signup for a free hotmail or yahoo email address and use that for these sites only. If you’re likely to get one email and nothing more, consider using Temporary Inbox

Facebook

Facebook and other social networking sites can cause a real threat. Just this week, a security threat lead to users details being exposed. (read about the latest facebook security hole here)

The truth is that most data handed out has to have been given in the first place. Try using your secondary date of birth, mother’s maiden name etc. and ONLY put information on the world wide web which you want everyone on the world wide web to see! It doesn’t matter that people can or can’t see your date of birth as all someone has to do is scan through your wall or public messages and look for the abundance of ‘Happy Birthday’ messages from your friends and family and look at the date of posting!

Scam and Spam

Occasionally you will probably receive notifications of account closures or emails requesting you to click a link and log in. DON’T! If there is a doubt, go to the website in question manually, do not use the links provided if you then have to insert your password details. This is known as Phishing. They can divert you to their own website made to look like your bank, paypal etc encouraging you to log in. If you get an email from Natwest requesting that you log in, open your browser, go to www.natwest.com and log in there. According to Sophos, only 1 in 28 emails are actually legitimite.

Making Payments

Many of my clients want to take payments online and always scoff at the idea of offering paypal payments. Paypal is a good system with the buyer in mind.They do have higher than average charges but personally I feel you get value for money. They are at the end of the day, just another website, but they are big enough and their whole purpose of being is around security. Without that, the whole business would collapse overnight!

As I said at the beginning, this is not a definitive list but contains all the most relevent and basic things to know about putting your information online. It’s a lawless society which is slowly dominating our lives and should be treated with care!