As more and more businesses are shutting shops and offices to concentrate on their online presence, is the Internet really connecting people or is it devaluing the real connections we have and isolating us?

Despite some of our larger clients, I refuse to charge corporate fees to small businesses because I enjoy working with them so much more than faceless executives. This means I am regularly speaking to people working from home offices and around 50% of the time, work alone.

Before the Internet, this wouldn’t have been possible, a lone worker would need an office and exceptionally expensive marketing techniques. Before the telephone they needed meeting spaces and prominent postal addresses. With the Internet here and rapidly growing, the meeting space has gone, the office has been sacrificed, the telephone sits silently and formal office-wear has been replaced by the dressing-gown.

According to retail analysts: Verdict Research, in 2007 online shopping grew by 33.4% to £10.9bn in 2007. They foresee online sales tripling over the next five years. All the major supermarkets now deliver shopping for you. Pubs are closing countrywide faster than ever, real social lives are slowly diminishing.

Meanwhile, as the Internet makes working from home a more convenient and cheaper option, the media and Government are making it as difficult as possible for us to leave our homes, Petrol prices are forever rising, knife crime, war, terrorism, danger danger danger!

To fill the need for social interaction, Internet users are now resorting to Facebook, Myspace, email, instant messaging, online dating, online chat, anything to keep the social interaction going. Using these systems connects us with old friends, clients, suppliers, family and new people from all over the world, but is it enough? Today in 2008, we can wake up, have conversations with family and friends, catch up with clients, and answer a few enquiries all before brushing our teeth. What is the world coming to? We’re dropping human interaction for the convenience of the Internet, then finding a way to replace what we’ve lost through the same medium.

From a marketing point of view, this is not necessarily a bad thing, our demographic is becoming easier to find and reach as they’ve all pigeon-holed themselves to their favourite communities.

From a business and financial point of view, it helps keep overheads down and allows people to work at their own pace, particularly useful for single-parent families or other situations where available time is sporadic.

From a personal point of view, we’re connected to people we never thought we’d hear from again, but in many cases, slightly less connected to our neighbours and family. We see major family news on Facebook before we hear about it directly, with the extra connections and busier lifestyle, we leave family dinners longer and longer, people who should be close family, we see once a year.

Are we isolating ourselves in our homes and offices or are we better connected than ever before? Is networking the new socialising?

 

eyeOS Screenshot

This morning, I was feeling adventurous and came across an open-source web suite called eyeOS. We’ve seen webmail in the form of Gmail, Hotmail, Yahoo! etc. where you can access email through your web browser. We’ve also seen web calendars, rss readers and a multitude of other systems move much of our systems away from desktop applications like Outlook Express.

 

eyeOS takes this one step further and becomes an entire desktop within itself. When you first log in, you’re presented with some desktop icons for calendars, contacts and a ‘home’ folder. (similar to the ‘Documents’ folder in Windows)

There is also a small apple-like dock at the top and a taskbar at the bottom showing open windows. From this dock, and the icons, separate applications like webmail, calendar etc can be opened. Also incorporated into eyeOS is a simple office suite containing a word processor and spreadsheet much like a full commercial OS like Windows.

Icons can be dragged around, as can windows, new icons can be created and applications can be installed within a few clicks. You can upload files into various places and download them later on.

In eyeOS’s own words:

“eyeOS is a new kind of Operating System, where everything resides on a web browser. With eyeOS, you will have your desktop, applications and files always with you, from your home, your college, your office or your neighbour’s house. Just open a web browser, connect to your eyeOS System and access your personal desktop and all your stuff just like you left it last time.”

So what’s so good about eyeOS?

eyeOS is trying to mimic most of the functionality of a windows or mac based machine, particularly the generic everyday software like mail, calendar, rss, and word processing. The reason it’s doing this is the most unique and important selling point: You can log in from another computer, anywhere in the world and all your files and desktop settings are sitting right in front of you.

Most businesses have a computer in the office, many also have a portable laptop for business meetings. When taking this laptop out, we currently have to transfer files, sync data and make sure everything’s working before we set off. With eyeOS, everything is already there. If your laptop is stolen, the information is stored online so a) you’ve not lost any data, and b) the thief doesn’t have access to your data.

eyeOS is also multi-user, every member of staff can have their own log in, their own workspace and you also get instant messaging and internal mail features to keep in touch through the system. It enables you to block access to certain users and remove access to files and data should someone leave the company, a potentially great feature for remote workers.

The future of computers

With software like eyeOS etc. computer processors, memory and disk space are becoming less and less important for the average user. Computer specifications will start to drop as will cost. Smaller laptops will start to become dumb terminals as all processing and the fun stuff is done by the eyeOS server.

High end PCs (and yes.. macs) will still be available,  gamers will still need the hardware, as will graphic designers, CAD programmers and other users of more powerful software, but for general home/office computer use, heavy machinery could be a thing of the past.

I am starting an eyeOS trial run

eyeOS is available for free as a download, but you need to install it on a hosting server yourself. If you wish to use the system internally either for yourself or your business, our hosting packages support it and I will gladly set it up, run the hosting, give you and your staff an over-the-phone training session, offer telephone support for both hosting and system, and regular upgrades as they are released for £300 per year for 1-5 users. Depending on popularity, we withhold the right withdraw the offer at any time. This will not affect customers already using the system.

In other words, get the complete system with updates and weekday telephone support for the equivalent of just £25 per month.

eyeOS official home page

Try it for yourself - eyeOS Demo

More about Cloud Computing

Twitter, the popular social networking applet which allows users to answer ‘What are you doing now?’ in 140 characters or less has stopped sending SMS messages to UK users. Unable to find a mobile partner to offer better rates, they have been forced with escalating costs to stop the service all together. Twitter already capped the messages at 250 per month, but this still costs around £500 per user per year outside the US, India and Canada.

The following alternatives are available:

• m.twitter.com works on browser-enabled phones
• m.slandr.net works on browser-enabled phones
• TwitterMail works on email-enabled phones
• Cellity works on java-enabled phones
• TwitterBerry works on BlackBerry brand phones
• Twitterific works on iPhones

In the meantime, you can still update your twitter status by sending an SMS to +44 7624 801 423 as many times as your credit will allow.

Do you know the head of any mobile network in the UK? If they are interested in becoming a saviour, and gain plenty of extra publicity, put them in touch with Twitter to get things moving again!

Twitter is used by a number of companies wishing to keep in touch with each other, one SMS to the system will forward out to all ‘followers’ keeping each other up to date with what’s going on. Business collaborations have also been using it to keep the teams updated with current developments, and Joe Public to keep in touch with friends. We’ve yet to see any paid advertising on the platform, but the potential revenue for this would be immense, especially if the SMS service could be resumed.

Besides keeping in contact with other users, strengthening relationships and promoting themselves and their brand, users can also use Twitter to keep up to date with BBC News, what’s going on in the Big Brother house and even London Underground service updates. Twitter can be used to update status’ on several other platforms like Ecademy, Facebook and can be set to update automatically using other APIs, RSS feeds from blogs etc.

Identity theft is big business! With the information sharing age upon us, should we take steps to start the information restriction age to protect our online identities from theft? More and more of our business and personal practices are online. We make payments online, transfer and recieve large quantities of money online. Our banks are online. Facebook, Linkedin, Bebo, Ecademy, Twitter users have much of their personalities online. Websites simply aren’t protecting our online identities the way they should be, and the law doesn’t want to know, so we have to take matters into our own hands!

This is by no means a definitive list so please do add ideas into the comments if there’s anything you feel should be added.

Basic steps to protect your identity online:

Passwords:

First and easiest route for online identity theft is the human element; passwords. I can access my business bank account with a single username and password and that scares me, but it doesn’t have to. To obtain this information, an identity thief can use 3 methods:

1. Know what I like and try to guess the password based on my interests, relationships, date of birth. (all of which can be obtained through facebook!)SOLUTION: Do not choose easily guessable passwords (and no S1m0n isn’t much more secure than Simon when using real words)
2. If I use the same password for more than one service, someone gets hold of the password for one system and can access another. This can happen by signing in to an untrusted website where they’re not asking for money but you do need to register. It can happen by a legitimate website being hacked or it could even be overheard or abused when you’re in a hotel foyer, calling home directing your friend or PA into your email to get your booking details.
   
   SOLUTION: Use a different password for different websites.Alternatively use one secure password for the secure sites and lesser passwords for lesser sites. i.e. my business and personal banks have the same password. My hotmail account (used for junk only) and facebook account use another.
3. The Brute Force or dictionary attack uses random characters or known words with and without numbers to keep guessing. This is done automatically and can guess around 10,000 possible combinations in an day. If your password happens to be in a dictionary with or without numbers no matter how obscure, the password will be guessed within a few hours. If you had a long random list of numbers and letters, it could take weeks or even months. Some websites lock out after a few guesses to try and prevent it, but most don’t.SOLUTION: Choose passwords as randomly as possible but it needs to be memorable!

   One tip I’ve heard for helping to keep passwords obscure for both computers and humans is to anacronym it. For example, I could have the password: MWCFMAICFMK based on the phrase: “My wife comes from Mauritius and I come from Milton Keynes” It makes it random but memorable for someone who knows this keyphrase. Add some numbers in there to increase randomness and you’re laughing. The common way is to change similar letters and numbers. (for example the letter i becomes the number one) This can help but don’t rely on it 100%.

   Finished Password: mwcfm41cfmk (12 characters)

Forgotten Passwords

Ok my password is secure. The second route into less secure sites is hitting the ‘Forgotten password’ button. Some ask simple information (mothers maiden name, date of birth etc.) before emailing them to the account in your profile, some just email, some will allow a complete password reset and only email to confirm giving immediate but limited access. You therefore need to protect your mother’s maiden name, and your date of birth. The trouble is that this information isn’t all that hard to get hold of!

Solutions? When you’re asked for your date of birth and mother’s maiden name on non-trusted sites and where lying isn’t going to be called fraud, lie. Use a date of birth and name which means nothing realistically to you but which only you know as being your backup details. This way people who know your real DOB won’t be able to gain access.  Obviously when applying for credit, insurance etc. you have a legal obligation to provide your real details but these tend to be more secure.

Post-it Notes

One of the biggest no-goes in the history of computers! Never, under any circumstances, at all, ever write down your passwords on a post-it note and stick it to your monitor! The back of your desk diary is the second most common place to write it. This can be as helpful as sending a mass email with all your passwords to your friends, IT repairman, next door neighbour’s son who helps you every time you get a virus etc etc etc…

If you need to write your access details down at any point, you need to keep this as secure as the original information. Don’t label it ‘Passwords’ don’t leave it within easy and obvious access from the PC. write the actual password element backwards. Anyone who tried it the normal way will assume it’s out of date and give up. My sheet with the password above would read:

Hotmail:
simon@hotmail.com
kmfc14mfcwm

The Computer :

While we’re working in the office, the next thing to keep secure is the computer. Make sure you have a good anti-virus. AVG is one of the best I’ve ever used in the last 10 years, and they do have a free version for domestic use (http://free.avg.com/) How will this help?

Some of the worse virus’ and programs you can have on your PC are the ones that don’t do anything visibly. Some can sit there logging everything you type (usernames, letters, passwords, emails, credit card numbers) and send them off to the originator to decode. A good virus scan should keep these out and keep you safe.

Some people also recommend lavasoft’s adaware too to run every so often. This helps catch things which aren’t specifically classed as virus’s but can be damaging. Don’t be alarmed when you see the number of things it will find, to be on the safe side, it removes everything which could track what you’re doing including internet cookies which are very limited and don’t really do anything bad besides help record that you’re logged into a site but doesn’t give away passwords. Their free version is here: http://lavasoft.com/products/ad_aware_free.php

The websites

The websites themselves can also be quite weak. When you sign up with a site or make a payment, it’s illegal for the website owner to store your credit card details and certain others without a minimum level of security… but who enforces laws on the internet? Only use trusted websites with a proven track record to give your more private details to.  If you don’t trust them or there’s doubt, signup for a free hotmail or yahoo email address and use that for these sites only. If you’re likely to get one email and nothing more, consider using Temporary Inbox

Facebook

Facebook and other social networking sites can cause a real threat. Just this week, a security threat lead to users details being exposed. (read about the latest facebook security hole here)

The truth is that most data handed out has to have been given in the first place. Try using your secondary date of birth, mother’s maiden name etc. and ONLY put information on the world wide web which you want everyone on the world wide web to see! It doesn’t matter that people can or can’t see your date of birth as all someone has to do is scan through your wall or public messages and look for the abundance of ‘Happy Birthday’ messages from your friends and family and look at the date of posting!

Scam and Spam

Occasionally you will probably receive notifications of account closures or emails requesting you to click a link and log in. DON’T! If there is a doubt, go to the website in question manually, do not use the links provided if you then have to insert your password details. This is known as Phishing. They can divert you to their own website made to look like your bank, paypal etc encouraging you to log in. If you get an email from Natwest requesting that you log in, open your browser, go to www.natwest.com and log in there. According to Sophos, only 1 in 28 emails are actually legitimite.

Making Payments

Many of my clients want to take payments online and always scoff at the idea of offering paypal payments. Paypal is a good system with the buyer in mind.They do have higher than average charges but personally I feel you get value for money. They are at the end of the day, just another website, but they are big enough and their whole purpose of being is around security. Without that, the whole business would collapse overnight!

As I said at the beginning, this is not a definitive list but contains all the most relevent and basic things to know about putting your information online. It’s a lawless society which is slowly dominating our lives and should be treated with care!

With the ever growing online communities and reliance on the internet, it might make sense to say ‘Yes! You need a website’. Ask a web designer/developer for a website and that’s exactly what you’ll get. But do you really need it?

I’m going to go out on a limb here and say ‘Yes, everyone needs an online presence‘ but this does not have to be in the form of a whole website. So what are the alternatives?

Blogs:- A blog (short for WebLog) is a great content building site. You can get these for free from wordpress, blogger among others. A blog allows you to post articles like the one you’re reading now. They’re great if you’re a consultant with lots of advice like time-management, marketing etc, or in a constantly changing industry like accountancy or technology.

Network Stores:- If you sell products online, have a look at trading on eBay stores or Amazon. Both of these provide seller services for a small transaction fee. One of my clients receives about £2/3000 per month turnover through an eBay store.

Network Profiles:- Many people make do with networking profiles like Ecademy, Facebook, Xing, LinkedIn, Workology, and these work great, particularly for B2B and some B2C businesses. Spend the time making your profile stand out from the croud and socialise with the other members.

Directory listings:- These are a good quick-fix particularly for B2C’s, Plumbers, electricians, Taxi companies. They provide a good geographical listing and helpe people compare you to your competitors.

There are others but I feel these allow you to stay focussed on the business rather than the social aspect. If you feel I’ve missed any, feel free to add them into the comments below.