Google have been approaching the social market for some time, rumours have spread about the potential to buy Twitter, at one point Facebook were also eyeing up this microblogging platform before taking their own steps and adapting their news feed into a media rich frenzy of status updates, chipmunk videos and people finding strange objects in their farms.

Today Google have launched Google Buzz, it does everything the ‘better’ facebook version does but has the portability of Twitter, it also allows you to integrate all your existing social networking activities into one including Google’s own profile pages. Finally with Gmail integration, it’s easy to keep up to date without an extra window. It works on iphone and android mobile devices out of the box. so head down to http://buzz.google.com and watch the official Google Buzz video below.

So far I’m following just a couple of people, none of whom have actually made their first update, it’s a little quiet but as Google have a huge number of subscribers already to it’s other services, who knows where this will end up.

Will it replace Twitter? Not yet, Facebook tried and haven’t but there is potential for it to grow quickly with it’s subscriber base so watch this space.

Google talk hasn’t replaced Live Messenger, Google voice hasn’t replaced Skype, Google Docs hasn’t replaced MS Office and Google’s Chrome hasn’t replaced Firefox. However Google Mail, Youtube, Google Reader, Google News, Google Maps, Google Skymaps and Google Search have all rocked the world. Perhaps I’m sceptical about Google Buzz, but only time will tell.