The demand for copywriting will always be strong.

Why?

For many consumers, the only way to be able to discern the differences between competing products is through the marketing. This ensures that freelance copywriters are needed.

Any companies looking to send a consistent message to their consumers will employ copywriters. Some companies not looking ahead to the future may cut their advertising budget when they hit weak sales, but that is not a smart move as explored in my recent blog post 4 Reasons Why Copywriting Services Work.

There is a growing demand for copywriters in one particular area – writing for the Internet. With the Web up past four billion web pages, the demand for search engine optimised website copywriting has continued to increase. To do this, the search engine copywriters must write well to attract two different audiences – the people searching and the search bots.

Great copywriting will:

1. increasing your sales through targeted website traffic
2. creating continuity in your marketing materials on and off line
3. portraying an image of trust, credibility and confidence in the eyes of your customers

So it’s a no-brainer really. Companies that are serious about marketing and survival will see the benefits in utilising the services of copywriters. It’s the only way to turn a surviving business into a thriving business.

SEO website copywriting continues to develop each and every day.  As more people turn to the internet to find local services, more and more companies are relying on their organic search engine results for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.

Why?

The number of searches done on the Internet is in the hundreds of billions annually and it is much harder for your website to be ranked highly without being optimised for the search engines.

The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your web page is easy to search and is indexed by search engines.  Of course, you can buy traffic to come to your website but you’ll be missing out on an important piece of the sales ‘pie’ by not focusing on organic traffic.

How?

To get your website indexed within the search engines, you must have original content that is in high demand.  The search engine spiders are looking for many different factors but the key is your website’s content. The information must be valuable both to the search bots so they index you as well as to your readers.

This post has given you an overview of why SEO copywriting for your website is so important. For more information about SEO, take a look at SEO, Keywords and Stuff – 3 Golden Rules.

Sally Ormond, freelance copywriter and internet marketer.

In the past I have blogged about the 7 Ways Articles Increase Your Prospects, Publicity and Profits, because I believe that writing articles is a great way to promote your business.

Few people realise the influence that an article can have. I talk to a lot of people who say they’ve heard that article marketing is a good thing to do, but few of them do it.

The main reason for this is that it is a time consuming exercise. But those are willing to take time to write and submit them will enerate a good amount of traffic to their website.

Here are a few benefits:

It’s free advertising

Submitting your articles to article directories won’t cost you a penny; its just takes time. But this method of driving traffic to your website will have a long term affect.

Be recognised as an expert in your field

When you write decent articles that are filled with valuable information, people will respect you and see you as an expert.

Generate sales

Writing an article is similar to writing sales copy.  Although they have different purposes the principle is the same – “One drives traffic, another generate sales”.

Build a good opt-in list

Article writing can help you build your opt-in list. By simply adding your link to your article you could grab their email address.

Opens opportunities for joint ventures or for finding a business partner

By building your reputation within your field, some of your readers may become interested in joint ventures or becoming business partner – it could open many doors for you.

Writing articles is great way to drive traffic to your website.  Don’t underestimate the power of article writings.  The more you write, the more you enjoy writing it, and the better your articles will be.

Sally Ormond is a freelance copywriter and internet marketer.

When you are writing an article for publication, you are holding yourself up as an expert in your field. It’s a great way to get recognised and to drive traffic to your main website. The more you write and distribute the more interest and traffic you’ll generate.

Today there is a huge amount of competition when it comes to article writing and one of the most important elements of successful article writing is the ability to produce high quality articles fast.

The ultimate key to writing an article fast

Understand your topic. Start writing about something you are familiar with. After that before you begin writing any article make sure you fully research your subject so you have a thorough knowledge of it.

Article writing is a skill so it takes practive. If you can, write every day.

Plan and be organised

Rapid article writing calls for organisation:

• An introduction to the topic
• Paragraphs that deal with the topic
• A conclusion to the topic

This format gives your readers a chance to understand your article better and you will be able to convey your message properly.

Keep it simple

Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. People like to read articles that are easy to understand – so keep it simple!

Dear Freelance Copywriter,

I send out a monthly newsletter but my list isn’t growing. I’ve listed my website on loads of  free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do?

Yours sincerely

Billy-No-Mates

Dear Billy-No-Mates,

Number one, you’re not alone. Even though you’re putting a lot of effort into this, it doesn’t mean you will be guaranteed success. You need to think about long-term ways to grow your list.

A great way is by giving away articles.

Website and blog owners are always looking for new content and there are places called Article Directories (basically a library of free articles) where they can go to find articles that they can use for free. You’ve probably heard of Ezine Articles? Well, that is just one. If you search Google under ‘free article sites’ you’ll find loads more.

Simply write and submit articles to these websites.

When submitting you’ll be asked to complete an Author Bio which goes at the end the article (see below for an example). This is where you can sell yourself and talk about your business. Make sure your link takes your reader to a page on your site with a sign up box for your newsletter. Also give them an incentive to fill in their details – give away a free report or eBook.

Once you’ve done that, everyone who clicks through that link will be taken to the page where you can offer them your wonderful newsletter and your list will grow.

Sally Ormond is a professional freelance copywriter with extensive experience in B2B and B2C copywriting markets. She can be contacted at +44(0)1449 779605 or at sally@briarcopywriting.com for any copywriting project you may have.