Archive for January, 2010

WE CANNOT ENHANCE!

Saturday, January 9th, 2010

Well it’s happened again and inspired me to write a short blog. Digital photographs (including scanned, downloaded, stolen from Google images and digital cameras) are known as bitmaps. ANY TIME a photograph or video (different to some line drawings, see later) reaches the computer screen, it is converted to a bitmap (if it wasn’t one already). A bitmap is a grid with a finite number of pixels (digital cameras are measured in Megapixels (10M, 5M etc.), computer screens are also, 1024×768 etc), each pixel is assigned a colour. When these tiny pixels are zoomed out, shrunk down to individual points, the squares appear invisible and we see a complete photograph of a tree/landscape/dog/your mum.

When we zoom into the bitmap, these squares will become larger and detail in the photograph is lost. There is no way to magically split a pixel out into it’s composite parts, it is a single colour and nothing more, the information isn’t there to enhance! A low quality image or video will ALWAYS BE a low quality image or video.

I can’t blame you for thinking it is possible. I mean Hollywood shows this happening all the time, but it is physically impossible with today’s technology. Even future technology will not be able to improve photographs and videos created with the old technology. It’s IMPOSSIBLE.

Scan back to the start of the film… enhance the image. See the guy in the blue coat on the floor in the reflection of the computer screen. Enhance it, turn him round and lift him up so we can work out how tall he is. Look, can you see what he ate for Breakfast? Check his stomach contents, looks like it came from McDonalds on Regent Street at 11:02-11:04am this morning, lets go speak to Magda who served him to get an ID.

It’s just NOT possible!

The exception comes with some digital line drawings (with or without colour) but not all. The rule of thumb is, unless a graphic designer has issued you with a vector format file (Illustrator, Fireworks, Some PDFs etc.) then it’s probably not high enough quality to enlarge or print in high quality. Most images from your old website will be shrunk to just the right size for the screen, generally these can not be enlarged, printed for publication or improved upon, including logos. These would need to be retaken, redrawn or the original obtained.

Tomorrow’s blog: Time Travel – why a new website and graphics cannot be designed, built and tested before last week.

Article Speed Writing

Thursday, January 7th, 2010

When you are writing an article for publication, you are holding yourself up as an expert in your field. It’s a great way to get recognised and to drive traffic to your main website. The more you write and distribute the more interest and traffic you’ll generate.

Today there is a huge amount of competition when it comes to article writing and one of the most important elements of successful article writing is the ability to produce high quality articles fast.

The ultimate key to writing an article fast

Understand your topic. Start writing about something you are familiar with. After that before you begin writing any article make sure you fully research your subject so you have a thorough knowledge of it.

Article writing is a skill so it takes practive. If you can, write every day.

Plan and be organised

Rapid article writing calls for organisation:

  • An introduction to the topic
  • Paragraphs that deal with the topic
  • A conclusion to the topic

This format gives your readers a chance to understand your article better and you will be able to convey your message properly.

Keep it simple

Finally, when it comes to the easiest way to write an article fast, remember the principle of keeping it simple. People like to read articles that are easy to understand – so keep it simple!


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