Dear Freelance Copywriter,

I send out a monthly newsletter but my list isn’t growing. I’ve listed my website on loads of  free advertising sites and I’m even paying for advertising, but I’m not getting any new sign-ups. What can I do?

Yours sincerely

Billy-No-Mates

Dear Billy-No-Mates,

Number one, you’re not alone. Even though you’re putting a lot of effort into this, it doesn’t mean you will be guaranteed success. You need to think about long-term ways to grow your list.

A great way is by giving away articles.

Website and blog owners are always looking for new content and there are places called Article Directories (basically a library of free articles) where they can go to find articles that they can use for free. You’ve probably heard of Ezine Articles? Well, that is just one. If you search Google under ‘free article sites’ you’ll find loads more.

Simply write and submit articles to these websites.

When submitting you’ll be asked to complete an Author Bio which goes at the end the article (see below for an example). This is where you can sell yourself and talk about your business. Make sure your link takes your reader to a page on your site with a sign up box for your newsletter. Also give them an incentive to fill in their details – give away a free report or eBook.

Once you’ve done that, everyone who clicks through that link will be taken to the page where you can offer them your wonderful newsletter and your list will grow.

Sally Ormond is a professional freelance copywriter with extensive experience in B2B and B2C copywriting markets. She can be contacted at +44(0)1449 779605 or at sally@briarcopywriting.com for any copywriting project you may have.

Tags: Copywriting, freelance copywriter

This entry was posted on Tuesday, December 29th, 2009 at 11:29 am and is filed under Copywriting, marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.