Advertising copywriting is an essential tool that all businesses should be using for their on and off line marketing strategies.

In my ealier post on copywriting services I illustrated this point with the well known example of Kelloggs during the American repression. But it’s not just the fact that you can’t let your advertising and marketing slip when the economic climate becomes gloomy, you also have to ensure that your advertising and marketing copywriting is effective.

Whether you are looking to start a direct mail campaign or concentrate on your online presence, your advertising and marketing copywriting is where you need to start.

When writing you need to follow these 4 simple rules:

1. Shout about the benefits – whether you are writing website copy or direct mail, your copywriting must illustrate the benefits of your product or service to your reader.
2. Unique selling point – there has to be a reason why your reader should choose your product above another one.
3. Speak to them – talk to your reader directly. Use the word ‘you’ freely to build rapport with them.
4. Tell them what they need to do – without a strong call to action your hard work will be wasted.

Your advertising copywriting is the key to your marketing success. Whether it is done in-house or whether you hire the services of a freelance copywriter it is essential that it adheres to the 4 steps outlined above. This list is not exhuastive by any means, but it is a great start to ensure that your marketing is effective.

Sally Ormond of Briar Copywriting is a freelance copywriter who offers a comprehensive range of copywriting services. She has helped companies across all industries by producing compelling, powerful and creative sales copy to increse their sales and market visibility.

So what exactly are copywriting services?

Well, if you are a business that does a lot of marketing – that’s probably just about every business – copywriting services are what can turn your surviving business into a thriving business.

Copywriting is basically another word for sales writing. Therefore you can see how much it would impact on your daily business routine.

There is your website copywriting, newsletters, email content, blogs, articles…and that’s just for starters. So you see, the strength of your sales writing has a direct effect on your sales performance.

Before you start shouting at your screen – yes I know we are in a recession right now, I know money is tight but whatever you do, don’t trim back on your marketing budget. No matter what the economic climate, marketing is essential.

Don’t believe me?

Well here is a very famous case in point. During the depression of 1929-33(ish) Kelloggs in the USA (whose cornflakes were a health food at the time) continued to promote as heavily with adverts, posters etc as they had been doing before that. By the time the depression was over there were no other breakfast cereals that anyone had heard of and Kelloggs achieved almost instant market domination, a position they’ve held ever since.

See, I told you.

So what are the 4 reasons why copywriting services work?

1. They keep your product/service visible in the market place and therefore in the forefront of your customers’ mind.
2. Well written copy will increase your credibility within the market place.
3. Professionally written persuasive copy will help you by increasing your sales through targeted leads and web traffic.
4. By hiring a professional to write for you will free up your time to do what you do best.

Therefore it is a no-brainer. To make your company thrive and stand out in the market place you need to invest in professional copywriting services.

You have a great product and service so shout about it.

This article was written by Sally Ormond of Briar Copywriting.