The Copywriter’s Secret Time Machine
Close the blinds, take the phone off the hook and shut your door – what I am about to tell you will revolutionise your business.
Time is one of the most precious commodities of the modern day. It is the one thing many of us never seem to have enough of.
As a copywriter, I am constantly asked what exactly it is that I do. I could go on and on about writing web copy, press releases, newsletters, sales letters, reviews, brochures…..dozed off yet? Exactly, it’s not the most glamorous job in the world.
Instead I tell people that as a copywriter I do far more than sell and put interesting and entertaining words on to paper or screen. By far the most important aspect of my profession is that I save you time.
Whether you run your own business or work for someone else, you know how important time is. There just never seem to be enough minutes in the day to get everything done. Shall I tell you why? Perhaps you are trying to do too much.
Most business people are perfectly capable of writing their own copy. But as your business becomes more successful you have less time. This is why you hire people to help you. After all, the key to success is to surround yourself with people smarter than you in their field of expertise. Your time is precious and you need to use it effectively within your business.
To see your business flourish you need to let go of some of the work. Yes, you would be giving up some control but only to generate and explore new ideas. A copywriter will help you with that. Not only will they write cracking copy, they can also use their creativity to help devise new and innovative ideas.
Copywriting is a highly specialised area which demands specific skills, knowledge and a certain type of personality and therefore it is a position you would want to fill from outside your company. A professional freelance copywriter will bring fresh ideas to your business and will create vibrant copy that will get your company noticed. Don’t get bogged down searching for one with extensive experience within your particular industry sector – ignorance is often the most valuable commodity a copywriter can bring. Their writing will not be dull and lifeless or a regurgitation of your industry norm.
Copywriting isn’t and should not be thought of as another expense. It is an investment. Put your resources into this aspect of your business and you’ll reap the rewards – your time and your company’s revenue will soar.
Sally Ormond
Tags: advertising copywriter, business copywriter, freelance copywriting, marketing copywriter, sales writing, SEO copywriter, website copywriter, writer
