For many consumers, the only way to be able to discern the differences between competing products is through the marketing. This ensures that freelance copywriters are needed.
Any companies looking to send a consistent message to their consumers will employ copywriters. Some companies not looking ahead to the future may cut their advertising budget when they hit weak sales, but that is not a smart move as explored in my recent blog post 4 Reasons Why Copywriting Services Work.
There is a growing demand for copywriters in one particular area – writing for the Internet. With the Web up past four billion web pages, the demand for search engine optimised website copywriting has continued to increase. To do this, the search engine copywriters must write well to attract two different audiences – the people searching and the search bots.
Great copywriting will:
increasing your sales through targeted website traffic
creating continuity in your marketing materials on and off line
portraying an image of trust, credibility and confidence in the eyes of your customers
So it’s a no-brainer really. Companies that are serious about marketing and survival will see the benefits in utilising the services of copywriters. It’s the only way to turn a surviving business into a thriving business.
SEO website copywriting continues to develop each and every day. As more people turn to the internet to find local services, more and more companies are relying on their organic search engine results for a higher percentage of sales. This will ensure that search engine copywriting will continue to be in demand.
Why?
The number of searches done on the Internet is in the hundreds of billions annually and it is much harder for your website to be ranked highly without being optimised for the search engines.
The number of pages on the Internet has grown to over 4 billion so increasing importance has been placed upon the fact that your web page is easy to search and is indexed by search engines. Of course, you can buy traffic to come to your website but you’ll be missing out on an important piece of the sales ‘pie’ by not focusing on organic traffic.
How?
To get your website indexed within the search engines, you must have original content that is in high demand. The search engine spiders are looking for many different factors but the key is your website’s content. The information must be valuable both to the search bots so they index you as well as to your readers.
This post has given you an overview of why SEO copywriting for your website is so important. For more information about SEO, take a look at SEO, Keywords and Stuff – 3 Golden Rules.
Few people realise the influence that an article can have. I talk to a lot of people who say they’ve heard that article marketing is a good thing to do, but few of them do it.
The main reason for this is that it is a time consuming exercise. But those are willing to take time to write and submit them will enerate a good amount of traffic to their website.
Here are a few benefits:
It’s free advertising
Submitting your articles to article directories won’t cost you a penny; its just takes time. But this method of driving traffic to your website will have a long term affect.
Be recognised as an expert in your field
When you write decent articles that are filled with valuable information, people will respect you and see you as an expert.
Generate sales
Writing an article is similar to writing sales copy. Although they have different purposes the principle is the same – “One drives traffic, another generate sales”.
Build a good opt-in list
Article writing can help you build your opt-in list. By simply adding your link to your article you could grab their email address.
Opens opportunities for joint ventures or for finding a business partner
By building your reputation within your field, some of your readers may become interested in joint ventures or becoming business partner – it could open many doors for you.
Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your articles will be.
Web marketing is fairly unique to offline marketing in that the technology and trends are changing constantly. Audiences move from site to trend by the time a campaign hits the last one.
April fools day coupled with the random 1-2-1 webcam website chatroulette provided a great opportunity for one soft drinks manufacturer to show that they are indeed looking into these new crazes.
ChatRoulette provides an interesting platform and who knows what the potential is here. This is however a very slow and narrow market especially for someone like Dr Pepper who rely heavily on volume rather than quality sales, would someone be able to use the same platform for quality sales?
This video however is topical, has been well edited, it has elements of the reality ‘hidden camera’ which has always been popular. So may well go viral. I’m assuming this was the goal of the campaign from the get-go.
At this time, the video has been seen only 27,000 times but it has already surfaced on viral sharing websites so keep an eye on it.
No amount of Jargon-free sales pitches will ever truly get across the benefits of working with Zako Media. But for a REALLY dumbed down version. I turn to my old friend XKCD who help keep me sane in times of computer trouble, car trouble, dog trouble… well general problems:
