Website Accessibility

2.2 (p7): “The Disability Discrimination Act makes it unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public.”4.7 (p39): “From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services.”

2.13 – 2.17 (p11-13): “What services are affected by the Disability Discrimination Act? An airline company provides a flight reservation and booking service to the public on its website. This is a provision of a service and is subject to the act.”

5.23 (p71): “For people with visual impairments, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include … accessible websites.”

5.26 (p68): “For people with hearing disabilities, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include … accessible websites.”

Hotels have lifts, shops have ramps, even London underground is making an effort. (although much work still needs to be done.)

Is a website not accessible? How do you make a website accessible?

Blind people cannot read a computer screen, but many are online. How? They use a screen reader to read the page. Text content NEEDS to be in order in the code for this to work, also images should not be used for content, and any flash should have a text alternative.

Coming away from the extreme, many people in the UK are long-sighted or have difficulty reading, particularly on the back-lit screen. To combat this, the text colour should contrast the background, should be large enough or be re-sizable. You should also take into account the number of colourblind men there are out there, particularly when some colours are indistinguishable.

If you rely on video or audio files, you should provide a text alternative for the deaf.

Flash websites are BANNED! however some flash elements with text equivalents are still allowed… they are usually unnecessary. If a site must be in flash, a full HTML version should be provided, the second html site is also good for google as flash can’t be seen.

“This seems a bit like political correctness gone mad, can you be sued?”

In a word, yes. The RNIB has approached two large companies with regard to their websites. When they raised the accessibility issues of the websites under the DDA, both companies made the necessary changes, rather than facing the prospect of legal action (in exchange for anonymity).

The DRC launched a formal investigation into 1000 websites, of which over 80% were next to impossible for disabled people to use. They issued a stern warning that organisations will face legal action under the DDA and the threat of unlimited compensation payments if they fail to make websites accessible for people with disabilities.

In short, if you operate a website, this applies to you. Generally speaking, little will need to be done (if anything) to make your site accessible, speak to your web designer today or contact us for advice.

You can also check your site free on http://wave.webaim.org/ (http://wave NULL.webaim NULL.org/)

While not 100% accurate, it will give a good idea as to how much work will be needed. Have a chat to your web designer if you think your exposure could be increased.

Can I also tell you a secret? Google factors website accessibility into it’s algorythm. An accessible website will rank more highly than an in-accessible one with the same content.